SELL / CONTENT
Product Content Management That Doesn't Live in Silos
Product data, documentation, and marketing content need one home that feeds every channel. Zaelab builds that home, so content updates once and shows up everywhere the customer looks.
SELL
Commerce
Content
Marketing
Configure, Price, Quote
Contract Management
Pricing
Product Management
Product Visualization
WHAT ZAELAB DELIVERS
What Content Looks Like When It Works
One Source, Every Channel
Product content managed once and published to the storefront, portal, and marketing site from the same record.
Structured for Reuse
Content modeled so a spec sheet, a product page, and a sales one-pager can all pull from the same fields.
Built for the Buyer's Stage
Content matched to where a customer is in the journey, discovery, comparison, or post-purchase support.
Migration Without Losing History
Existing content moved cleanly off legacy CMS platforms, with structure intact.
WHAT POWERS IT
Best-in-Class Content Platforms, Accelerated by Zaelab
Storyblok
Complex content operations run on a dedicated content platform, not a folder structure or a spreadsheet. Zaelab connects platforms like Storyblok to your storefront, portal, and marketing site, so content is managed once and published everywhere from the same record.
OUR APPROACH
Fifteen Years of Experience Guiding the Way
Before we touch a platform, we map where your content lives now, product data, documentation, marketing copy, and where it breaks down between them. Then we structure it so it can live in one place and reach every channel from there.
ONE CONNECTED SYSTEM
Part of the Customer to Cash Journey
Strong content is what makes customers convert. See how Marketing carries that content into demand and campaigns.
EXPLORE FURTHER:
IN PRACTICE
Trusted by Businesses. Proven Through Results.
Read Success Stories
60%
Of Sales now flow through digital channels
Winner
Enterprise B2B eCommerce Manufacturer of the Year
“The Zaelab team has been fantastic through the entire project, and we couldn’t be more appreciative. The tireless work and effort everyone is putting in is paying off. ”
Jared Abelson
Head of E-Business and Digital Innovator
Hundreds
of Thousands of SKUs, One Composable Catalog
80+
Brands Unified Onto a Single Commerce and Content Architecture
Zaelab migrated Hubbell from an on-premises SAP Hybris platform to a composable commercetools architecture, integrating Stibo STEP for product data and Contentful for content.
205%
Revenue Growth
74%
Growth in Traffic
By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike.
BUILT FOR
