Success Stories
Simpson Strong-Tie Earned Enterprise B2B eCommerce Manufacturer of the Year
Zaelab helped modernize Simpson’s commerce platform without disrupting ongoing innovation
Success Stories
Zaelab helped modernize Simpson’s commerce platform without disrupting ongoing innovation
Company
Simpson Strong-Tie is a recognized global leader in construction, known for their reliable products and commitment to excellence. As their customers’ expectations evolved, Simpson faced a challenge: how to modernize their outdated eCommerce platform to meet the growing demands of modern B2B buyers. That's when Zaelab stepped in as a trusted partner to help Simpson reduce operating costs, enhance agility to meet new market demands, and unlock new potential for customer experience innovation—all without disrupting their operations.
Imagine managing a critical aspect of your business on a system so outdated that it slows everything down—from responding to customers to scaling your operations. For Simpson Strong-Tie, this wasn’t just a technical issue—it was a barrier to growth. Their legacy SAP Hybris platform had served them for years, but as the demands of the B2B market evolved, the cracks began to show. High operational costs were eating into budgets, and inefficiencies in managing configurable products—an essential part of their offering—were causing delays and missed opportunities.
The real challenge? Simpson’s internal teams were already stretched thin, with limited bandwidth to overhaul their commerce platform while keeping up with day-to-day demands. They needed more than a new system—they needed a partner who could work at their level, understand their roadmap, and help them look good internally while delivering real business outcomes. Acting as an extension of their team, Zaelab worked side by side with Simpson, to turn their tech roadmap into reality and achieve measurable results.
Combining technical expertise with a deep understanding of Simpson Strong-Tie's business goals, Zaelab transitioned the outdated front-end to a modern, composable architecture powered by React and Next.js. To avoid disrupting daily operations, we kept their SAP Hybris back-end intact. Together, we tackled critical challenges, from managing complex configurable products to integrating advanced tools like Bloomreach for content and Logik.io for product configuration.
This project was more than a one-time technical upgrade—it marked the beginning of an ongoing partnership focused on modernizing and simplifying Simpson Strong-Tie’s B2B commerce experience. By addressing immediate challenges, we laid the foundation for sustainable growth in a competitive market.
The Zaelab team has been fantastic through the entire project, and we couldn’t be more appreciative. The tireless work and effort everyone is putting in is paying off, and we are already seeing the benefits of that with the minor amount of issues that are coming in. Obviously, there are going to be bumps in the road, and not everything is going to go right, but throughout, the entire team has stayed positive and did what was needed. We truly enjoy working with Zaelab and couldn’t ask for a better partner.
Jared Abelson, Head of E-Business and Digital Innovator, Simpson Strong-Tie
This transformation wasn’t just about replacing outdated technology; it was about empowering Simpson Strong-Tie to think bigger and achieve more. With Zaelab’s expertise and a shared commitment to innovation, Simpson now operates with greater agility and confidence, ready to meet the demands of a rapidly changing market.
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