SELL / PRICING
One Price Across Commerce and CPQ, However They Buy
A customer's negotiated price should be the same whether they log into the storefront or a rep builds the quote. Zaelab builds the pricing logic once and connects it to both, so the number never depends on the channel.
SELL
Commerce
Content
Marketing
Configure, Price, Quote
Contract Management
Pricing
Product Management
Product Visualization
WHAT ZAELAB DELIVERS
What Pricing Looks Like When It Works
Self-Service Catalog Pricing
For standard products, a buyer logs in and sees their negotiated price automatically, no rep involved. Price lists, volume tiers, and contract terms applied on the storefront.
Rep-Assisted Complex Pricing
For configured bundles, negotiated discounts, and non-standard terms, pricing runs through ServiceNow CPQ with approval workflows behind it.
One Source, Both Paths
The same price lists and contract terms feed the storefront and the quote, so a buyer and a rep are always working from the same number.
Approvals Where They Belong
Standard pricing moves on its own. Discounts past the threshold route for approval before they reach the customer.
WHAT POWERS IT
Built On Commerce and ServiceNow CPQ, Accelerated by Zaelab
Commerce
CPQ
Standard, catalog-based pricing runs on the commerce platform's own price lists, on Shopify, BigCommerce, or commercetools. Complex and negotiated pricing runs on ServiceNow CPQ. Whichever a business needs, Zaelab builds the pricing logic so it holds up and connects cleanly to the rest of the tech stack.
OUR APPROACH
Fifteen Years of Experience Guiding the Way
Zaelab builds commerce and CPQ as one practice, which is exactly what pricing needs. The team that builds the storefront price lists is the team that builds the CPQ rules, so the two stay in agreement instead of drifting apart.
ONE CONNECTED SYSTEM
Part of the Customer to Cash Journey
Intelligent pricing that stays connected to the rest of your systems, so the number a buyer sees on the storefront and the number a rep builds into a quote both hold up. See how a self-service buyer experiences it on the storefront, and how a rep applies it on a complex quote.
EXPLORE FURTHER:
IN PRACTICE
Trusted by Businesses. Proven Through Results.
Read Success Stories
100%
Reduction in Manual Order Entry
90K
Hours Saved Across CX and Sales
Zaelab rebuilt Milwaukee Tool's order entry and promotions engine on SAP Commerce Cloud, eliminating manual order entry and giving customers, reps, and partners 24/7 self-service access to pricing and orders.
Best-in-Class
B2B Dealer Portal Experience, Cited by Competitors
10+
Years of Continuous Partnship
Zaelab has partnered with ABB for more than a decade, turning a patchwork of B2B sites into one unified portal built to handle multi-ERP integrations, complex pricing, and post-sale service at scale.
Automated
Quoting Processes Replaced with a Guided, Rules-Based Selling Experience
Faster
Sales Cycle Through Real-Time Inventory Availability and Improved Quoting Accuracy
Zaelab modernized CORT's inventory management with a scalable solution on Salesforce and composable technologies.
BUILT FOR
