SELL / MARKETING
Better Marketing, Because It Starts With the Customer
Zaelab's client marketing team turns customer insight into real results. We connect awareness, experience, and engagement into one journey, instead of three disconnected efforts.
SELL
Commerce
Content
Marketing
Configure, Price, Quote
Contract Management
Pricing
Product Management
Product Visualization
WHAT ZAELAB DELIVERS
A Full-Service Practice, Built on Your Data
Strategy
Research, brand, and campaign planning built on real customer data, not assumptions. (Customer Research, Campaign Platform, Visual Branding, Media Strategy & Planning, UX/UI Strategy)
Growth
Media, SEO, and advertising that reach the right audience.
(Media Management, Search Engine Optimization, Print Advertising, Trade Publication Advertising)
Experience & Optimization
Testing and design work that turns a visit into an action. (UX/UI Optimization, Integrated Brand Design)
Lifecycle
Automated nurture and content that brings a customer back.(Marketing Automation, Content Creation)
Intelligence
Tracking and reporting that shows what worked.
(Tagging & Tracking, Analytics & Attribution, Reporting & Dashboards)
FOR SERVICENOW CUSTOMERS
If You're on ServiceNow, We Build Natively on Tenon
Tenon
ServiceNow
For ServiceNow customers, Zaelab can build marketing natively on Tenon, ServiceNow's marketing and communications platform, on the same data model as sales and service. It completes the CRM stack most platforms already offer: where Salesforce has SFMC and HubSpot has Marketing Hub, ServiceNow now has Tenon.
OUR APPROACH
From Discovery to Delivery, Your Dedicated Marketing Practice
Every engagement runs the same disciplined path, so the work is built on your data and your goals, not a template.
(01)
We Learn Your Business First
What you're trying to achieve, and what success actually looks like for you, before any plan gets written.
(02)
We Learn Your Customer
Who they are, what they care about, and where your brand actually stands with them today.
(03)
We Connect the Data
One place where your tracking and analytics live, so decisions are based on what's real.
(04)
We Build the Plan
Content, channels, and platform choices that work together.
(05)
We Run It and Adjust
Testing and reporting built in from the start, so the plan keeps improving instead of running on autopilot.
Strategy & System Design
Implementation & Integration
ONE CONNECTED SYSTEM
Part of the Customer to Cash Journey
Marketing fills the pipeline the rest of the journey converts, and the customer data it captures sharpens every stage downstream. See how Commerce turns that demand into self-service purchasing.
EXPLORE FURTHER:
Results
Marketing Work That Moves the Numbers
Read Success Stories
50%
Net Sales Growth
171%
Increase In Site-Wide Traffic
“Zaelab has been a valuable partner in helping grow our digital presence and online sales. Their team is responsive, proactive, and highly attentive, providing clear reporting, thoughtful strategy, and a strong focus on improving performance and efficiency.”
Lauren Gesswein
VP of Marketing
205%
Revenue Growth
74%
Growth in Traffic
By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike.
BUILT FOR
