Success Stories
Zaelab assesses the DTFO B2B and D2C commerce experience and modernizes its eCommerce instance to deliver a revamped user experience with speed and agility.
Company
Operating twelve manufacturing facilities across six countries, DTFO is a global choice brand for pro-featured power tools and outdoor products.
After deploying an out-of-the-box commerce platform, DTFO experienced restrictive customization pains, combined with lacking and overpriced support services.
DTFO underwent a digital transformation to serve both their B2C and B2B audiences more effectively, while also investing in their company’s growth long term. After evaluating the digital landscape, DTFO opted to implement SAP Commerce Cloud, a leading cloud-native platform designed to make every customer interaction shoppable.
It is not uncommon for large B2B commerce platforms to require lengthy and complex implementations. To go to market quicker, DTFO opted to use SAP’s Commerce B2B Accelerator, a framework that expedites implementation and enables a feature-rich, omnichannel commerce solution.
Unfortunately, DTFO quickly ran into challenges. Not only did they find integration services lacking and overpriced, the platform itself posed multiple issues:
DTFO found that these challenges were impacting their D2C buyer shopping experiences, making it difficult to recognize KPIs. Neither the platform nor their service provider boasted the best D2C practices, hindering business growth and wavering faith in digital commerce investment.
Zaelab used their findings to create a solution based on B2B & D2C industry best practices that would position DTFO to win digitally. Advising DTFO to migrate from SAP Commerce onto a new storefront experience was essential. To do this, Zaelab embraced its composable commerce accelerator. This headless, MACH-based B2B & D2C digital experience and sales portal created both a personalized and collaborative digital experience for customers at DTFO. Because the accelerator is a composable and headless solution, everything is API-based. This made focusing on DTFO’s pain points and selecting and implementing composable technologies a simplified experience:
For DTFO, the foundation was there, albeit disconnected and far from best practices. By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike. Through the engagement, DTFO recognized:
Curious about composable? Talk to Zaelab about how evolving to a composable commerce model will help your B2B organization deliver seamless, custom user experiences.
Distribution
Consumer Products
See how Zaelab helped VIETRI modernize its eCommerce operations on Shopify and drive measurable growth through a multi-channel digital marketing strategy.
Read More
Manufacturing
Learn how Zaelab helped an emission solutions provider modernize B2B sales, streamline pricing and quoting, and improve product recommendations with guided selling and CAD automation.
Read More
Hi-Tech
See how Zaelab helped Magic Leap launch a fully operational enterprise commerce channel in 7 weeks, unifying customer, device, and operational workflows behind one composable, global platform.
Read More