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Client Success Story

Magic Leap unified complex product, sales, and support workflows 3x faster

See how Zaelab helped Magic Leap launch a fully operational enterprise commerce channel in 7 weeks, unifying customer, device, and operational workflows behind one composable, global platform.

Magic Leap Desktop Screenshot

Services

Strategy
Strategy
Experiences
Experiences
Platform Implementation
Platform Implementation

Industry

Hi-Tech
Hi-Tech

Platform

SAP
SAP

Company Size

Enterprise

Company

Magic Leap builds spatial computing products that merge digital content with the real world. As the company expanded from a device launch into an ongoing business, it needed to deliver a leading customer experience across enterprise sales, registration, approvals, ordering, and support, while generating a holistic view of its customers across all channels.

The Challenge

Magic Leap needed to unify customer, device, and operational workflows that had become fragmented across channels and teams. Enterprise onboarding, registration, and ordering moved at the speed of manual handoffs, and there was no single source of truth for the customer across sales, finance, identity, and device lifecycles.

The company also faced an aggressive market deadline: an enterprise channel had to be live fast enough to support go-live order flow, without sacrificing the foundation needed for new devices, services, and international expansion.

The Solution

Zaelab stood up its own composable commerce accelerator in the Magic Leap AWS environment and implemented Sales Order and Customer master integration changes with Data Hub and SAP, giving the team a repeatable deployment path instead of a custom build from scratch.

The engagement delivered a Customer-Lens Operating Model: a unified integration layer connecting sales, identity, finance, and device workflows, plus a modernized experience backbone enabling fast enterprise registration, approvals, and ordering.

Zaelab left Magic Leap with an AI-ready blueprint tied to real operational and product lifecycle flows, so the platform can absorb new devices and services without re-architecting.

Key Integrations

SAP / Data Hub: Sales Order and Customer master integration changes connecting commerce to back-office systems of record.

AWS: the hosted environment for the composable commerce accelerator and unified integration layer.

The Result

✔ Launched a fully operational enterprise channel in 7 weeks, meeting an aggressive market deadline

✔ Enabled immediate enterprise onboarding and order flow after go-live

✔ Unified complex product, sales, and support workflows 3x faster

✔ Reduced manual effort and improved cross-team visibility with connected data and automated handoffs

Business Impact

Magic Leap now has an enterprise channel that was live, onboarding customers, and taking orders weeks after the engagement kicked off. The unified integration layer means sales, finance, and device teams work from one connected set of data instead of parallel, fragmented systems.

The composable foundation sets the team up for what comes next: new devices, new services, and international expansion, with a scalable architecture that can absorb each without starting over.

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