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Client Success Story

ProjectorScreen.com Gains Speed, Flexibility, and Control with a Custom Shopify Experience

See how Zaelab helped ProjectorScreen.com migrate to Shopify with a custom theme that empowered internal teams, preserved conversion, and eliminated reliance on developers ahead of peak season.

ProjectorScreen.com home page screenshot

Services

Platform Implementation
Platform Implementation
Experiences
Experiences

Industry

Consumer Products
Consumer Products

Platform

Shopify
Shopify

Integrations

Savify Discounts

HubSpot

Matrixify

CartBot

LiveChat

Company Size

Mid-Market

Company

The company stands out in a crowded eCommerce market through deep product knowledge, a wide and carefully curated catalog, and competitive pricing. Its customer-first approach is rooted in technical expertise. These strengths support an experience that values clarity, flexibility, and precision across every digital touchpoint.

The Challenge

ProjectorScreen.com’s previous platform limited the team’s ability to manage and evolve the site efficiently. Everyday tasks like updating content, adjusting product details, managing promotions, or controlling visibility conditions, required developer involvement. This created operational friction, slowed marketing execution, and increased costs.

The platform’s hard-coded logic also made it difficult to manage complex product information. With highly technical products, the team struggled to present detailed specifications in a flexible, reusable way without duplicating templates or rebuilding pages.

At the same time, the business faced a critical constraint: the migration needed to be completed well ahead of Black Friday. Maintaining conversion rate was non-negotiable. Any disruption to discounts, bundles, or product presentation posed real revenue risk.

ProjectorScreen.com needed a modern commerce foundation that gave internal teams control, preserved performance, and supported rapid iteration without sacrificing complexity.

The Solution

Zaelab partnered with ProjectorScreen.com to migrate the business to Shopify and deliver a fully custom theme designed to prioritize flexibility, self-sufficiency, and speed to market.

Rather than relying on hard-coded logic, Zaelab built a highly configurable Shopify experience that allows marketing and administrative teams to manage content, promotions, and product details independently. The custom theme empowers non-technical users to make updates quickly—without developer intervention—while still supporting the depth required for a technical catalog.

The new experience preserves all existing content and promotional mechanics while modernizing the site’s structure, performance, and usability. Built to support rapid iteration, the theme gives the ProjectorScreen.com team the confidence to launch campaigns, adjust messaging, and respond to customer needs in real time, especially during peak shopping periods like Black Friday.

The Shopify foundation is powerful and approachable, balancing operational efficiency with a seamless customer experience.

Key Integrations

To support advanced promotions, content management, and ongoing operations, Zaelab implemented a set of targeted integrations that enhanced flexibility and safeguarded performance:

  • Savify Discounts to enable complex, order-level promotions such as tiered “Buy more, save more” bundles while remaining compliant with Minimum Advertised Price (MAP) policies.
  • Matrixify to support large-scale content and product data migration, ensuring all existing specifications, shared content, and catalog details were preserved and easily managed going forward.
  • HubSpot to connect marketing and customer data, supporting stronger lifecycle engagement and campaign execution.
  • CartBot to optimize cart interactions and encourage conversion during critical decision moments.
  • LiveChat to provide real-time customer support for technical product questions and pre-purchase guidance.

By centralizing control within Shopify and optimizing these integrations, Zaelab enabled ProjectorScreen.com to operate with greater confidence and efficiency post-launch.

The Result

✔ Reduced operational costs by eliminating ongoing developer dependency

✔ Accelerated campaign execution and merchandising updates, improving speed-to-market

✔ Improved product clarity and buyer confidence for highly technical products

✔ Increased merchandising flexibility to support higher conversion during promotions

✔ Protected peak-season revenue with an on-time launch ahead of Black Friday

Business Impact

ProjectorScreen.com now operates on a commerce platform that puts control back in the hands of the business. With Shopify and a custom Zaelab theme at the center, internal teams can manage content, promotions, and product presentation independently without sacrificing accuracy, complexity, or performance.

The new foundation eliminates bottlenecks caused by hard-coded logic and developer dependency, enabling faster marketing execution and lower long-term maintenance costs. At the same time, customers benefit from clearer product information, stronger promotional clarity, and a seamless shopping experience.

What was once a rigid, developer-dependent system is now a flexible, scalable platform built to support growth, peak-season demand, and ongoing optimization—without slowing the business down.

Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.
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