Discover how Zaelab helped De’Longhi create a premium online experience with interactive 3D visualization, enhancing product personalization and driving sales.
SAP Commerce Cloud
Threekit
De’Longhi is a globally recognized brand known for its high-end coffee machines and premium home appliances. With a strong focus on design, innovation, and craftsmanship, De’Longhi continuously enhances the customer experience to maintain its competitive edge in the market.
As a premium brand, De’Longhi wanted to create an exceptional online experience that allowed customers to personalize their flagship product. To differentiate from competitors and drive sales, they needed a visually rich and interactive platform where customers could explore and configure their products in real time before making a purchase.
The challenge was to ensure high-quality product visualization while keeping the interface seamless, engaging, and intuitive for customers.
Zaelab partnered with De’Longhi to develop a best-in-class interactive experience using Threekit’s 3D visualization platform. Zaelab’s team of expert 3D artists meticulously fine-tuned every aspect of the product models, delivering a flawless, high-fidelity digital representation of De’Longhi’s flagship coffee machines.
This solution enabled real-time product customization, allowing customers to select colors, finishes, and features, creating a more immersive and personalized shopping experience. The seamless UX design ensured that customers could easily explore different configurations, reinforcing De’Longhi’s premium positioning and boosting buyer confidence.
To deliver a seamless, premium product customization experience, Zaelab integrated:
Together, these technologies created an immersive, high-fidelity product experience that allowed customers to personalize products with confidence—elevating the brand’s online presence and driving deeper engagement.
✔ Higher purchase confidence with the help of realistic product rendering
✔ Increased customer engagement through interactive visualization
✔ Premium online experience with enhanced product personalization
With interactive 3D product visualization, De’Longhi now offers a seamless, high-end digital experience that differentiates the brand, boosts customer engagement, and drives long-term loyalty. The ability to personalize products online has strengthened De’Longhi’s competitive advantage, reinforcing its status as a leader in premium home appliances.
