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Client Success Story

NutraBio Replatforms to Shopify for Unified Brand Experience and Scalable Growth

Explore how Zaelab helped NutraBio modernize its flagship site, unify design across three brands, and build a scalable Shopify Plus foundation for future consolidation.

Mobile screenshots of Nutrabio website

Services

Digital Advisory
Digital Advisory
Platform Implementation
Platform Implementation
Experiences
Experiences
Development
Development

Industry

Health & Life Sciences
Health & Life Sciences

Platform

Shopify
Shopify

Integrations

Rebuy

Avalara

ShipStation

Klaviyo

Yotpo

Brightpearl

Klevu

Matrixify

Company

Founded in 1996, NutraBio is a pioneer in the supplement industry, producing clean, effective, and transparently labeled products. Today, NutraBio operates three distinct brands—NutraBio, EndureElite, and Unbound—serving athletes and fitness enthusiasts with supplements built on quality and innovation.

The Challenge

NutraBio faced a fragmented digital ecosystem. Its flagship brand ran on Miva Commerce, while EndureElite and Unbound operated on Shopify Plus. This split created inefficiencies and inconsistencies in the customer experience.

  • Disjointed brand experience: Customers encountered different designs and site functionality depending on which brand they visited.
  • Rigid, outdated platform: The Miva site’s dated UI and limited flexibility slowed updates, requiring developer involvement for even small changes.
  • Scalability limits: NutraBio needed a modern eCommerce platform capable of supporting brand consolidation into a single, unified ecosystem.

‍

The Solution

Zaelab replatformed NutraBio’s flagship site to Shopify, aligning it with EndureElite and Unbound and modernizing the overall digital experience.

The implementation included:

  • Unified design & UX: A consistent look, feel, and functionality across all three brands.
  • Operational flexibility: Easy-to-manage content workflows so the internal team can launch updates without heavy developer reliance.
  • Advanced integrations: Rebuy for personalization, Avalara for tax automation, ShipStation for fulfillment, Klaviyo for email, Yotpo for reviews, Brightpearl for back-office operations, Klevu for search, and Matrixify for data import/export.
  • Custom features: Metafield-driven Product FAQs, Preorder/Backorder capability, detailed Product Ingredients & Dietary Restrictions, downloadable User Manuals, and customer-facing Product Import Templates.

This approach balanced immediate modernization with long-term scalability—essential in a fast-moving consumer market where customer experience, transparency, and speed are competitive differentiators.

Key Integrations

To deliver a feature-rich Shopify Plus experience, Zaelab integrated:

  • Rebuy for personalized product recommendations
  • Avalara for automated tax compliance
  • ShipStation for streamlined shipping and fulfillment
  • Klaviyo for advanced email marketing and segmentation
  • Yotpo for customer reviews and loyalty programs
  • Brightpearl for inventory and back-office operations
  • Klevu for AI-powered product search
  • Matrixify for bulk data import and export
Screenshot of the desktop and mobile websites of Nutrabio

The Result

✔ Unified design and brand identity across NutraBio, EndureElite, and Unbound
✔ Enhanced product detail pages with ingredient transparency and dietary restriction filters
✔ Reduced reliance on developers for day-to-day site management
✔ Improved personalization and shopping experience with Rebuy and Klaviyo
✔ A scalable Shopify Plus foundation ready for multi-brand consolidation

Business Impact

Today, NutraBio operates on a streamlined digital foundation that reflects its reputation as an innovator in the supplement space. Customers enjoy faster navigation, transparent product information, and modern ecommerce functionality, while NutraBio’s internal team can update content and features with greater efficiency. With Shopify Plus and Zaelab, NutraBio is positioned for long-term growth and operational agility.

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