Success Stories
Men’s Apparel Retailer Increases Digital Capacity after Cyber Monday Crash
Cyber Monday turns into Cybercrash Monday for Bonobos. Zaelab steps in to assess and improve the site.
Success Stories
Cyber Monday turns into Cybercrash Monday for Bonobos. Zaelab steps in to assess and improve the site.
Company
Bonobos is an e-commerce-driven apparel subsidiary of Walmart headquartered in New York City that designs and sells men’s clothing. The store has a specific emphasis on the sale of men’s suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories.
For online retailers, Cyber Monday marks a day of increased traffic, high sales, and heightened brand awareness. But when men’s apparel online retailer Bonobos had their site crash on Cyber Monday, they suffered damaging results. Zaelab provided digital advisory services and solutions to ensure that this would never happen again.
Apparel brand Bonobos experienced one of the worst fates possible for an online retailer: on Cyber Monday, the Bonobos website crashed.
Under the heavy weight of traffic during one of the most anticipated shopping days of the calendar year, Bonobos was unavailable. Not only did the retailer lose out on significant sales, but their reputation also took a hit, calling into question the retailer’s credibility. The Bonobos chief technology officer needed guidance and support from a digital advisory to understand what went wrong, and how this could be avoided in the future.
Digital experiences need to be seamless across all channels. Nearly 20% of Cyber Monday sales were made on a smart device last year, at over a$120 average order price.
Bonobos called upon Zaelab to help with the situation. After explaining what had happened on Cyber Monday, Zaelab knew a swift plan of action would be required. The digital advisory called on its advisory and execution services and recommended a four-step approach to improve the Bonobos site:
That was our goal the whole time, to not just meet market needs, but also anticipate them. With our advisory approach and implemented solutions, Bonobos was able to handle more traffic than what was anticipated the following year. And that’s a win for everyone.
Evan Klein, CEO, Zaelab
The next Cyber Monday, one year from the crash, Bonobos had the biggest single day in the history of the brand. The platform was tested at 16 times the projected load for that day and increased sales by 17%. The successful collaboration between Zaelab and Bonobos also enabled the brand to overcome a backlog of feature implementations and enabled the company to increase their overall capacity.
The Bonobos platform was tested at 16 times the projected load and sales increased by 17%.
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