We’re excited to share that Techmates Group (TMG) has joined Zaelab! This merger represents a major milestone for our companies, our partners, and the B2B enterprises we serve. Together, we’ve created the largest independent consultancy solely focused on enterprise B2B modernization across Experience, Commerce, CPQ, and Cloud.
Both Zaelab and TMG have built reputations on delivering high-impact transformation for some of the most complex, global organizations in the world. By combining forces, we’re scaling that impact—faster delivery, broader expertise, and the ability to help enterprise clients simplify how they sell, serve, and operate.
Enterprise Transformation, AI-Ready
B2B enterprises today face a daunting challenge: how to make AI real. The promise of smarter workflows, connected experiences, and predictive operations is massive, but disconnected systems, legacy infrastructure, and siloed data often block progress.
That’s exactly what this merger addresses. Together, Zaelab and TMG are helping enterprises lay the foundational groundwork for AI by modernizing the digital core—from front-office commerce and quoting to back-office infrastructure, data orchestration, and automation.
“B2B commerce is entering a new era—one defined by AI-driven efficiency, connected systems, and elevated buyer expectations,” said Jim Reynolds, Senior Partnerships Lead, Shopify.
“Zaelab and TMG understand the demands of enterprise manufacturers. With solutions like Portul and Fuse, they’re extending Shopify’s capabilities to support complex workflows, connect with legacy infrastructure, and deliver the kind of scalable, modern B2B experiences enterprises need.”
Strengthening Strategic Partnerships
This merger amplifies Zaelab’s commitment to our strategic platform partners: those driving the next era of enterprise B2B transformation. We’re not just expanding capabilities; we’re doubling down on the platforms shaping the future.
Shopify is at the center of our commerce strategy. With the combined power of Portul (Zaelab’s B2B Commerce Experience platform) and Fuse (TMG’s SAP integration hub), we now offer enterprise organizations a pre-integrated, AI-ready solution to streamline complex selling processes on Shopify. These innovations were recently recognized in Shopify’s newly launched Partner Solutions Center, highlighting certified solutions built specifically for enterprise B2B.
As the first global partner to achieve Lightspeed status with Logik.ai, recently acquired by ServiceNow, we bring advanced capabilities in AI-enabled CPQ, CRM, and workflow automation. This positions Zaelab to help enterprise clients unify front- and back-office operations through intelligent, connected infrastructure.
Together with these partners, Zaelab is delivering enterprise modernization that’s composable, scalable, and ready for what’s next.
What This Means For Our Clients
With this merger, Zaelab now offers a portfolio of solutions to support large-scale enterprise modernization, from strategic transformation to hands-on delivery. This includes:
- AI-Ready Infrastructure: Connecting systems and data to enable intelligent workflows
- Composable Architecture: Building flexible, scalable commerce environments
- CPQ & CRM Transformation: Driving speed, accuracy, and insight into complex selling processes
- Global Delivery at Scale: A combined team of 350+ professionals across North America, Europe, and Latin America
- Proven IP: Including Zaelab’s Portul platform and TMG’s Fuse SAP integration hub
Looking Ahead
We’ve always believed that transformation should simplify, not complicate. With TMG now part of Zaelab, we’re even better positioned to help clients modernize with clarity, speed, and measurable outcomes. From launching AI-enabled commerce solutions to modernizing global infrastructure, we’re here to help enterprises lead with confidence.
We’re grateful to our clients, partners, and team members who make this growth possible. The next chapter starts now—and it’s going to be big.
