PLATFORMS / SERVICENOW
ServiceNow is one platform for quoting, ordering, service, and field work, built to move the work forward, not just hold it. Zaelab builds that stretch of the journey and connects it to the rest of your business, so a self-service order and a rep-quoted order end up in the same place.
.avif)
OVERVIEW
ServiceNow started as enterprise IT service management software, then expanded into best-in-class CRM, quoting, and field service, acquiring Logik.ai, the leading CPQ platform for complex enterprises, in 2025.
Zaelab's own strength started in Quoting and CPQ, and grew the same way, expanding to match what customers needed, until it could modernize the entire front office with the same depth.
Zaelab helps businesses modernize wherever the need is greatest first.
And before ServiceNow acquired Logik.ai, Zaelab was already its first partner to reach the top partnership tier, with more live CPQ customers and credentials than anyone else in the ecosystem.
customer to cash on Servicenow
.avif)
OUR APPROACH
Zaelab connects the systems first, so an agent works from one set of data instead of a dozen disconnected ones. Three offerings make that possible:
Zaelab builds commerce, CPQ, ordering, and service as one connected platform, not standalone installs stitched together after the fact.
A quote, an order, and a service case all live in the same place, so a rep, a customer, and a technician are always looking at the same account.
Connected data means an agent can act on it, not just read it back to you.
PRODUCT FOCUS
Zaelab implements the full ServiceNow front-office suite: CRM for the account, CPQ for the quote, SFA for the sales process behind it, SOM for the order, FSM and OT for the field and the equipment, MCO for warranty and claims, and CSM for everything a customer calls in about.
CRM
CPQ
SFA
SOM
FSM
OT
MCO
CSM
WHY IT MATTERS
With this investment, Zaelab is committed to growing the size and skill of its ServiceNow practice and accelerating AI and IP development, so customers get live faster. That includes adding 350 certified professionals and building joint solutions on the ServiceNow Platform, like Tailrd, Forge, and LogiKit.
IN PRACTICE
25%
New Orders Include Complementary Accessories
More Precise
Product Recommendations
“Zaelab helped us capture stakeholder input internally in our organization so that we could understand as an organization what eCommerce looks like for us.”
Caroline Gillis
Senior Manager of Digital Experience
80%
Faster Page Load Times
500%
Faster Portal Login Time
Zaelab replaced Doosan's fragmented dealer experience with role-based digital workspaces, a custom CPQ admin tool, and a modernized system architecture built to scale across sub-brands.
90 Days
to Deliver the Initial MVP
20+
Disconnected Systems Unified into One Experience
Zaelab built Eaton Next to unify systems that were fragmented across dozens of platforms, replacing tools customers no longer trusted.
INSIGHTS