Certified ServiceNow Experts

Bring together CX, operations, and revenue through connected workflows with Zaelab—ServiceNow’s only unified, CRM-first partner for B2B.
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The CRM-first Partner for B2B CX

Zaelab is an official ServiceNow Consulting & Implementation Partner. We specialize in modern CRM, guided selling, and customer experience automation—bringing together CX, operations, and revenue into connected B2B workflows that actually work.
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CRM as a Revenue and Operations Platform
Unify sales, service, and commerce to deliver a seamless customer experience. No more siloed systems or static CRM tools.
AI-Ready End-to-End Workflows
Connect front-office and back-office operations with flexible, scalable systems built to support automation and future growth.
Expertise in Complex B2B Functions
Leverage Zaelab’s proven capabilities in CPQ, digital commerce, and lifecycle management to modernize how you sell and serve.
Coverage Across the Commercial Stack
Transform self-service, customer service, and internal workflows into connected experiences that accelerate decision-making.
Tools for High-Performance Selling
Equip your teams with faster, smarter workflows that remove friction and drive better buyer outcomes.
Client Success Story

Panduit Boosts Cross-Sell with AI-Driven Product Discovery

Panduit turned to Zaelab to simplify sales and boost conversions in its expanding Electrical Power Systems market. With AI-powered guided selling from Logik.ai, now part of ServiceNow, Panduit reps and distributors now deliver tailored product recommendations with confidence.

Together, we built a sales enablement engine that uses targeted questions and AI logic to guide reps to the right products faster. As a result, 25% of orders now include complementary accessories, and quoting is more efficient and reliable across channels.

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Client Success Story

CORT Modernizes Quote-to-Lease with Scalable CPQ and Composable Architecture

CORT, a global leader in furniture rental for residential, commercial and event spaces, needed to modernize its complex quote-to-lease process. Outdated tools and manual workflows made it difficult to manage inventory, configure quotes, and meet the expectations of enterprise customers.

Zaelab helped CORT design a new digital quoting experience powered by Logik.ai, now part of ServiceNow. Guided selling logic connects customer needs with the right products in real time, reducing errors and eliminating bottlenecks. What was once a slow, fragmented process is now a streamlined system that supports faster quoting, improves accuracy, and enhances the customer experience across channels.

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Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.

B2B Client Success Stories