Zaelab is the partner that brings the vision of CRM as a revenue platform to life. While others retrofit old processes, we design modern revenue workflows that actually work for the buyer, the seller, and the business.
We build agile, intuitive experiences for buyers and sellers, without sacrificing the structure, compliance, or visibility that operations demand.
Where partners struggle with complex catalogs, CPQ, or legacy processes, Zaelab brings clout and expertise to make even the most technical sale seamless.
ServiceNow isn’t a CRM replacement … it’s what CRM was always supposed to be. It’s an intelligent platform for digital transformation, integrating, automating, and processing data across an organization for better efficiency, experience, and revenue growth.
Zaelab brings a fresh lens to ServiceNow, designing the workflows, logic, and experiences that modern enterprise buyers demand. Our deep expertise in complex enterprise commerce and AI-forward experience enables us to offer end-to-end solutions across the ServiceNow landscape. Together, Zaelab and ServiceNow help enterprises replace static CRM systems with modular, AI-ready platforms that unify sales, service, and commerce into one powerful revenue engine.
Panduit turned to Zaelab to simplify sales and boost conversions in its expanding Electrical Power Systems market. With AI-powered guided selling from Logik.ai, now part of ServiceNow, Panduit reps and distributors now deliver tailored product recommendations with confidence.
Together, we built a sales enablement engine that uses targeted questions and AI logic to guide reps to the right products faster. As a result, 25% of orders now include complementary accessories, and quoting is more efficient and reliable across channels.
Learn HowCORT, a global leader in furniture rental for residential, commercial and event spaces, needed to modernize its complex quote-to-lease process. Outdated tools and manual workflows made it difficult to manage inventory, configure quotes, and meet the expectations of enterprise customers.
Zaelab helped CORT design a new digital quoting experience powered by Logik.ai, now part of ServiceNow. Guided selling logic connects customer needs with the right products in real time, reducing errors and eliminating bottlenecks. What was once a slow, fragmented process is now a streamlined system that supports faster quoting, improves accuracy, and enhances the customer experience across channels.
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