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Client Success Story

Automotive Leader Achieves 321% Order Growth in 3 Months by Fast-Tracking a Centralized Marketplace

See how Zaelab helped the company launch a centralized eCommerce experience in just three months driving $20M+ in revenue and doubling conversion rates.

Services

Experiences
Advisory
Managed Services

Industry

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Industry

Automotive

Integrations

Mirakl

Company

The client is a leading automotive services provider in North America, operating a portfolio of well-known consumer and commercial brands across maintenance, repair, car wash, and fleet services. With hundreds of locations and multiple business units under one umbrella, the company serves millions of customers annually. As the organization continued to grow through acquisitions and expansion, it saw an opportunity to unify its digital experience and simplify how customers interact with its services online.

The Challenge

The company needed to modernize its eCommerce experience to make ordering easier, faster, and more intuitive for both consumer and commercial buyers. Their vision included a centralized marketplace that could serve the needs of multiple business units while improving overall usability.

However, after 18 months of limited progress with a previous implementation partner, the company had yet to see tangible results. Timelines had slipped, confidence was low, and internal teams needed a new approach to regain momentum and bring the initiative to life.

The Solution

Zaelab stepped in to rapidly course-correct and deliver the digital marketplace experience the business envisioned. Leveraging SAP Commerce Cloud and an Agile delivery model, the team soft-launched the new marketplace within just two months followed by a full go-live shortly after.

To ensure long-term success, Zaelab embedded analysts within the team to support data-driven decision-making and lead strategic project roadmapping. Delivery happened every sprint, bringing transparency and continuous progress to a previously stalled initiative. The result was not only accelerated time-to-market but also renewed alignment between technical execution and business goals.

Key Integrations

To create a scalable and high-performing digital marketplace, Zaelab integrated:

  • SAP Commerce Cloud as the core commerce platform, delivering robust functionality across multiple business units with enterprise-grade reliability.
  • Mirakl to enable marketplace capabilities, supporting multi-seller management and unified experiences for buyers across brands and categories.

This integration stack empowered the client to fast-track its marketplace launch, streamline ordering, and drive rapid growth across its automotive services network.

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The Result

✔ $20m + revenue within the first few weeks

✔ 321% increase in order volume within the first 3 months

✔ 265% increase in sessions month to month

✔ 2x increase in conversion rate

Business Impact

Since launch, the company has seen exponential growth in new users, order volume, and average order value across its portfolio of leading automotive brands. New eCommerce features, such as automated refund processing and tax credit functionality, enhanced the buyer experience and increased satisfaction.

With a modern foundation now in place, the company has entered its next phase of digital maturity, including upgrade planning, analytics tracking, and iterative optimization. What started as a stalled initiative quickly became a high-impact transformation that’s fueling measurable business growth.

Technology is more than a tool—it’s the engine driving your business.

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