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HOW WE DO IT
How the Customer to Cash Journey is Built
Connecting a customer-to-cash journey takes strategy, system design, integration, and a team that's done it before. These are the services that carry the journey from design to delivery.
HOW WE DO IT
Connecting a customer-to-cash journey takes strategy, system design, integration, and a team that's done it before. These are the services that carry the journey from design to delivery.
THE APPROACH
Zaelab starts with how customers move, discovery through renewal, then designs and builds the systems to match. That's why the work holds up as the business scales.
THE METHOD
Zaelab is with you for every step, from the first conversation to what happens after launch.
Strategy & Design
Strategy & Journey Mapping
Map how customers move and where the journey breaks, before anything gets built.
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Experience Design
Turn the map into interfaces that feel like one brand across every channel.
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Platform Architecture
Decide what connects to what, and which platform carries each part.
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Build & Activate
Process Engineering
Make sure people actually use what got built.
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Program Management
Own the whole initiative across every workstream, not just one deliverable.
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Implementation & Integration
Build the systems and connect them to the ERP, PIM, and CRM.
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Forward Deployed Pods
Embed senior teams close to the problem to move from pilot to production in weeks.
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Adoption & Optimization
Change Management & Enablement
Make sure people actually use what got built.
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Data & Analytics
Turn platform data into decisions, not just dashboards.
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Managed Services
Stay after launch to keep the system stable and growing.
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WHY ZAELAB
Fixing fragmented revenue systems takes real depth. But depth and speed rarely come from the same team.
The Depth of a Large Team
The ability to scale a project as it grows, and the systems thinking that comes from having solved connected journeys instead of one part of the picture.
The Focus of a Specialist
One hard problem, connecting customer to cash, with the ability to move fast. No spreading thin across a hundred different kinds of engagements.
The depth to see the whole revenue journey, the focus to move fast, and the patterns already solved from 15 years in exactly this work. We come in ready to solve your version of it.
Full Revenue Journey Across Your Systems
15 Years of Patterns
Specialist Speed
We move faster because we've built this before, and because we don't start from scratch every time.
ACCELERATORS
Zaelab brings proprietary IP into the build so delivery reuses what's already been solved instead of reinventing it per engagement.
Accelerates the recurring parts of a CPQ build, so complex pricing and configuration logic doesn't get built from zero every time.
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Extends Shopify into full B2B commerce, account hierarchies, contract pricing, and approval workflows included.
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Connects the storefront to the ERP in real time, so pricing, inventory, and orders stay in sync without custom integration work.
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PROVEN SINCE 2010
60%
Of Sales now flow through digital channels
Winner
Enterprise B2B eCommerce Manufacturer of the Year
“The Zaelab team has been fantastic through the entire project, and we couldn’t be more appreciative. The tireless work and effort everyone is putting in is paying off. ”
Jared Abelson
Head of E-Business and Digital Innovator
25%
of New Orders Include Complementary Accessories
AI-driven
guided selling on every order
“Zaelab helped us capture stakeholder input internally in our organization so that we could understand as an organization what eCommerce looks like for us.”
Caroline Gillis
Senior Manager of Digital Experience
