Titleist, a global leader in the golf industry, faced limitations with a soon-to-be unsupported eCommerce platform. Aware of the need to align robust features, functionality and customer experience with an exceptional marketing and products portfolio, Titleist looked to Zaelab to turn vision into reality. Zaelab’s proprietary ZCommerce solution, coupled with SAP Commerce Cloud, is the B2B digital option that will enable longevity and maintain global dominance for holdings company Acushnet.
Fore! Existing B2B ecommerce portal lacking core capabilities
Acushnet, the leading golf equipment and clothing company, is best known for its performance-driven golf products including Titleist, FootJoy, Vokey Design, Scotty Cameron and Pinnacle. Handicapped by their existing B2B portal Acushnet was unable to deliver exceptional customer experiences to Pro Shop Managers and their existing platform was soon to be unsupported. Acushnet had a vision for delivering an optimal experience to match their revered product line, but they required direction to make that a reality.
Zaelab to deliver experience on par with Titleist products
Acushnet wins market share in the golf industry with brands like Titleist and FootJoy — but their B2B site did not match their exceptional and market-leading products. With the goal to match the site experience to the products they deliver in order to sustain total dominance, Zaelab was brought on to deliver an MVP implementation of SAP Commerce Cloud via ZCommerce.SAP Commerce Cloud and ZCommerce will integrate with the Acushnet back ERP (Infor M3) and start with a national rollout. Future phases will consist of multiple ERP integrations and global deployment. Key integrations included:
- Adobe Scene 7
Back Nine: What’s next for Titleist
For Acushnet Company, the goal is clear: Zaelab will call on its experience in digital B2B to deliver its proprietary ZCommerce solution and SAP Commerce Cloud and bring Acushnet to market in 6 months.