Success Stories
Learn how Zaelab helped BioIVT scale faster by modernizing its sales strategy, introducing automation, and optimizing inventory management with a next-generation eCommerce platform.
Company
BioIVT is a global leader in biospecimen solutions and research services, providing life sciences organizations with v. With multiple business units and a complex product portfolio, BioIVT needed a modernized commerce platform to stay competitive, improve automation, and scale efficiently.
BioIVT operates in a fast-changing life sciences market, where agility is essential. With competitors leveraging online platforms like Science Exchange and iSpecimen, BioIVT needed to modernize its digital presence to maintain its industry leadership position.
Managing a diverse product portfolio across seven business units added complexity, with varying transaction types, compliance requirements, and automation needs. BioIVT required a scalable, self-service eCommerce solution that could streamline sales, support structured pricing, and ensure FDA compliance while reducing manual efforts.
Zaelab implemented a composable digital commerce platform, integrating SAP Commerce Cloud, MuleSoft, Contentful, and Algolia to optimize BioIVT’s operations. The solution introduced a self-service eCommerce portal with structured pricing and real-time inventory access, allowing customers to place orders seamlessly.
To manage complex quoting and regulatory requirements, Zaelab developed a custom quoting tool and built-in compliance features, ensuring BioIVT met FDA standards without additional manual intervention. The new architecture streamlined processes across all business units, reducing reliance on direct sales interactions and improving operational efficiency.
Zaelab connected a suite of best-in-class technologies to deliver a fully composable eCommerce solution for BioIVT:
Together, these integrations enabled BioIVT to launch a robust, scalable self-service portal tailored to the needs of life sciences buyers.
We were sort of new to the idea of how to bring about our client experience online, and we wanted to make sure we partnered with someone who had the experience to help us know the best way to tackle that initiative. Zaelab helped us create a two-year digital transformation roadmap that gave us the foundation to justify the investment and deliver a best-in-class client experience.
Andrew Thompson, VP of Innovation and Technology at BioIVT
With an advanced digital commerce platform, BioIVT has strengthened its competitive position and streamlined its sales strategy. The shift to a technology-driven model has improved efficiency, accuracy, and scalability, allowing BioIVT to adapt quickly to market changes and continue leading in the life sciences industry.
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