Air Lift Company Enhances Customer Experience with Zaelab's Visual Configurator

ALP Visual Configurator

To address this challenge, Zaelab developed a state-of-the-art Visual Configurator, built on a headless architecture combining BigCommerce, Next.js, and custom APIs, with hosting powered by Vercel. The Visual Configurator is a fully customized tool that:

• Enables users to explore and customize various vehicle kit options.
• Promotes upsells and cross-sells through a dynamic, interactive interface.
• Reflects AirLift’s commitment to creativity and innovation, setting a new standard in digital automotive experiences.

Custom-Built Vehicle Search Bar

The Mini Vehicle Search and the Main Vehicle Search were introduced to ensure the visitor’s get the correct parts for their specific vehicle. While the Air Lift team did the original implementation of the fitment functionality, Trellis built a slick UX for the fitment data and explored ways to best present the Vehicle Search across the site, so that customers could easily find what they need.

Other Features

• 3D Visualization: Integrated animations from thisistharp provide an immersive, interactive view of product options.
• Responsive Design: Optimized for desktop, tablet, and mobile, ensuring a seamless experience across devices.
• Custom Development: A fully bespoke solution aligned with Air Lift’s branding and strategic goals.

BigCommerce serves as the eCommerce backbone, managing products, pricing, and transactions across Air Lift’s digital storefront. A composable architecture built with Next.js enables fast, dynamic rendering, while Vercel provides the infrastructure needed for consistent, high-performance delivery.

Within this modern stack, Contentful powers the structured content layer. As a headless CMS, it separates content from presentation, allowing teams to manage product descriptions, fitment guides, installation videos, warranties, rebates, and educational resources independently of frontend development. Integrated into the broader architecture, Contentful supports centralized content modeling while enabling dynamic delivery across the site.

Its multi-channel capabilities align with Air Lift’s composable strategy, reinforcing a modular foundation that can evolve alongside the business. Custom APIs further extend the ecosystem, supporting real-time updates and 3D visualization integrations without disrupting core commerce functionality.

Together, these technologies establish a flexible digital foundation designed to support ongoing iteration, cross-functional workflows, and scalable content operations.

By delivering a visually driven, headless configurator experience, Air Lift enhanced customer engagement, simplified a complex purchasing journey, and increased confidence in kit selection. Empowering customers to visualize and customize complete suspension solutions improved conversion potential and encouraged repeat direct engagement, while the flexible composable architecture positioned Air Lift to continuously evolve its digital experience and support long-term growth in the automotive aftermarket.