Zaelab’s innovative solutions like search bar and visual configurator empower customers to seamlessly customize vehicle kits, enhancing engagement and increasing conversions.
Headless
Air Lift Company is a leading innovator in the automotive industry, offering advanced suspension systems for vehicle enthusiasts. The brand sought to create a unique, engaging digital experience to empower customers to visualize and customize complete kit bundles for their vehicles.
Air Lift needed to transform the complex purchasing process of vehicle suspension kits into a seamless, intuitive experience. The goal was to increase customer engagement, enhance UX, and drive higher conversion rates by empowering users to customize and visualize their purchases.
To address this challenge, Zaelab developed a state-of-the-art Visual Configurator, built on a headless architecture combining BigCommerce, Next.js, and custom APIs, with hosting powered by Vercel. The Visual Configurator is a fully customized tool that:
The Mini Vehicle Search and the Main Vehicle Search were introduced to ensure the visitor’s get the correct parts for their specific vehicle. While the Air Lift team did the original implementation of the fitment functionality, Trellis built a slick UX for the fitment data and explored ways to best present the Vehicle Search across the site, so that customers could easily find what they need.
BigCommerce serves as the eCommerce backbone, managing products, pricing, and transactions across Air Lift’s digital storefront. A composable architecture built with Next.js enables fast, dynamic rendering, while Vercel provides the infrastructure needed for consistent, high-performance delivery.
Within this modern stack, Contentful powers the structured content layer. As a headless CMS, it separates content from presentation, allowing teams to manage product descriptions, fitment guides, installation videos, warranties, rebates, and educational resources independently of frontend development. Integrated into the broader architecture, Contentful supports centralized content modeling while enabling dynamic delivery across the site.
Its multi-channel capabilities align with Air Lift’s composable strategy, reinforcing a modular foundation that can evolve alongside the business. Custom APIs further extend the ecosystem, supporting real-time updates and 3D visualization integrations without disrupting core commerce functionality.
Together, these technologies establish a flexible digital foundation designed to support ongoing iteration, cross-functional workflows, and scalable content operations.
By delivering a visually driven, headless configurator experience, Air Lift enhanced customer engagement, simplified a complex purchasing journey, and increased confidence in kit selection. Empowering customers to visualize and customize complete suspension solutions improved conversion potential and encouraged repeat direct engagement, while the flexible composable architecture positioned Air Lift to continuously evolve its digital experience and support long-term growth in the automotive aftermarket.
