Success Stories
Discover how Zaelab helped Gesswein modernize its digital ecosystem on Shopify, achieving a 101% increase in transactions and a 343% jump in site visitors through a scalable, B2B-optimized platform with real-time ERP synchronization.
Company
Founded in 1914, Gesswein is a fourth-generation, family-owned business and trusted supplier of precision tools and equipment for jewelers, mold makers, and manufacturers worldwide. With over 12,000 products and a century-long reputation for quality and craftsmanship, Gesswein continues to serve professionals who rely on precision and performance in their work.
Despite Gesswein’s strong reputation and robust product catalog, its digital infrastructure struggled to keep up with business demands. The company’s previous BigCommerce platform was hindered by an unreliable ERP connector that frequently broke synchronization, creating product mismatches, inaccurate inventory counts, and stalled orders.
Manual fixes became routine, consuming valuable staff time and limiting focus on growth. Meanwhile, buyers faced friction performing basic B2B tasks like reordering, quoting, and managing account permissions. These essential features depended on unstable third-party plugins rather than native platform capabilities, making the experience fragmented and hard to scale.
To maintain their leadership in precision tools and meet the expectations of modern B2B buyers, Gesswein needed a platform built for performance, reliability, and continuous innovation.
Partnering with Zaelab, Gesswein rebuilt its digital ecosystem from the ground up — replatforming to Shopify for its powerful B2B capabilities, agility, and scalability.
Zaelab engineered a custom integration framework connecting Shopify with Acumatica ERP, ensuring real-time synchronization of inventory, orders, and customer data. This eliminated manual data fixes and created a single source of truth across systems.
To elevate the user experience, Zaelab designed an Advanced Product Listing Page (PLP) with expanded filtering by material, use case, and tooling characteristics—enabling professionals to easily navigate Gesswein’s vast catalog and find exactly what they need.
Shopify’s native B2B functionality replaced previous plugin-based solutions, giving customers access to personalized portals with negotiated pricing, complete order histories, and role-based permissions. Multi-shipment tracking and complex pricing models now sync seamlessly between systems, supporting the specialized workflows of professional buyers.
“Zaelab was the right partner for our e-commerce migration to Shopify. Their experienced team helped us make the right decisions from early on. We’re thrilled with our result and continue to work with Zaelab for continuous development.”
Greg Gesswein, President and CEO, Gesswein
Gesswein’s modernized digital foundation extends the company’s century-old commitment to quality and precision into the digital age. By combining Shopify’s scalable B2B capabilities with Zaelab’s expertise in integration and UX design, the business now delivers a seamless, reliable, and high-performing buyer experience—setting the stage for the next hundred years of excellence.
Freed from constant troubleshooting, Gesswein’s team now focuses on innovation and expansion, continuing to evolve their platform with Zaelab as a strategic partner.
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