Despite Gesswein’s strong reputation and robust product catalog, its digital infrastructure struggled to keep up with business demands. The company’s previous BigCommerce platform was hindered by an unreliable ERP connector that frequently broke synchronization, creating product mismatches, inaccurate inventory counts, and stalled orders.
Manual fixes became routine, consuming valuable staff time and limiting focus on growth. Meanwhile, buyers faced friction performing basic B2B tasks like reordering, quoting, and managing account permissions. These essential features depended on unstable third-party plugins rather than native platform capabilities, making the experience fragmented and hard to scale.
To maintain their leadership in precision tools and meet the expectations of modern B2B buyers, Gesswein needed a platform built for performance, reliability, and continuous innovation.
