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Client Success Story

Gesswein Replatforms to Shopify B2B for Greater Agility, Better UX, and Seamless ERP Integration

Explore how Zaelab modernized Gesswein’s digital operations, enabling smoother transactions, cleaner data flow, and long-term scalability.

Services

Implementation

Industry

Manufacturing

Integrations

Acumatica

Company

Gesswein is a trusted supplier of precision tools and equipment serving jewelers, mold makers, metalworkers, and manufacturers worldwide. Focused on delivering quality products and service, Gesswein recognized the need to improve their digital customer experience and streamline backend operations to support ongoing innovation and growth.

The Challenge

Gesswein’s BigCommerce site was creating friction for both the business and its customers. Integration with their Acumatica ERP relied on an outdated plugin, resulting in manual adjustments, data inconsistencies, and operational inefficiencies. Additionally, BigCommerce’s B2B product was not fully embedded into the platform at the time — functioning more like an external plugin than a native feature — making it difficult to support Gesswein’s growing B2B needs.

To grow and innovate faster, Gesswein needed a modern commerce platform with seamless ERP integration, stronger built-in B2B capabilities, and the flexibility to reduce user friction and support faster rollout of new features.

The Solution

Gesswein partnered with Zaelab to replace their website with a modern, user-focused solution. The priority was to reduce friction, improve the Acumatica ERP connection, and streamline backend operations. The new platform also needed to support future innovation and growth.

Shopify was selected as the new eCommerce platform for its flexibility, performance, and robust B2B capabilities. It enabled smoother transactions, improved data flow, and laid a scalable foundation to support Gesswein’s evolving digital strategy. Shopify was also chosen due to its committed investment in advancing the platform and supporting long-term growth.

As part of the solution, Zaelab implemented an Advanced Product Listing Page (PLP) to improve product discovery and streamline the purchasing experience. With enhanced filtering, dynamic sorting, and real-time data visibility, the new PLP supports faster decision-making for Gesswein’s customers.

Key Integrations

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“Zaelab was the right partner for our e-commerce migration to Shopify. Their experienced team helped us make the right decisions from early on. We’re thrilled with our result and continue to work with Zaelab for continuous development.”
Greg Gesswein, President and CEO, Gesswein

The Result

✔ Reduced manual adjustments with improved ERP integration.

✔ Better user experience with streamlined data flow between Shopify and Acumatica.

✔ Faster innovation cycles enabled by a stronger platform foundation.

Business Impact

Since replatforming, Gesswein has gained new momentum in their digital journey. With greater efficiency and agility, the team can now roll out new features faster and deliver a smoother experience to their customers.

As the business continues to grow, Gesswein relies on an ongoing partnership with Zaelab to optimize, evolve, and stay ahead — while also benefiting from continuous support from Shopify to fully leverage the platform’s capabilities and drive long-term business value.

Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.
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