Evan Klein comes by the eCommerce space honestly: he created his first eCommerce store at age twelve as eCommerce was invented, which quickly became the world’s largest online DVD wholesale storefront. From there, he led the digital transformation for a small B2B publishing company, converting inefficient manual processes into a highly automated and streamlined digital subscription business model and digital commerce platform. It was these experiences that shone a light on the underserved B2B market.
Zaelab formed to resolve inefficiencies in how solutions get delivered to market and to ensure a strong level of digital innovation was available to B2B organizations. With a continuous innovation delivery model, Zaelab has an agile and innovative approach to managing the entire lifecycle of B2B digital commerce solutions through consulting, experiences, platforms, and operational practices.



We help global B2B organizations win by accelerating digital commerce innovation. Our expert advisors and engineers work closely with clients to deliver next-generation digital solutions that result in better experiences and higher profitability.
Zaelab is the certified, trusted, and preferred partner with leading B2B commerce experience. Zaelab has successfully delivered 100+ digital commerce experiences to market. As a client-focused partner, Zaelab has helped leading B2B organizations navigate the digital economy. Global brands including ABB, Titleist, Milwaukee Tools, and GE have successfully deployed leading digital experiences working with Zaleab.
Request a Proposal
Zaelab is led by an innovative team, who bring decades of consulting and B2B commerce experience. With combined experience in technology, advisory services, and digital transformation, this team aligns the company and breeds a client-first mentality.

Evan Klein is a visionary and respected executive in the digital commerce ecosystem. As founder and CEO, Evan is responsible for Zaelab’s strategic direction. He is committed to providing B2B organizations with successful digital commerce transformations.
Zaelab was started by Evan Klein, an ambitious entrepreneur since a young age. Evan's first business was an e-commerce store when he was 12. The store quickly became the world's largest online DVD wholesale storefront. While at Quinnipiac, Evan held a part-time job resulting in the transformation of a small B2B publishing company. The company went from a manual and inefficient business to a highly automated and streamlined one through a new digital subscription business model and digital commerce platform. The lessons and approach from this experience carried throughout his future endeavors to scale with substantially larger organizations and Zaelab.
Evan lives in Southport, Connecticut with his wife and two children.

Jason is a results-driven leader with over twenty years of experience in ecommerce, strategic business operations, and omni-channel finance. At Zaelab, Jason spearheads strategic business objectives, business operations, and organizational enablement, ensuring scalability and operational efficiencies.

Pat Bonuso is Chief Technology Officer at Zaelab, where he leads the adoption of advanced technologies and supports teams to deliver innovative, scalable solutions for enterprise B2B clients. Formerly the CEO of TMG, Pat joined Zaelab following its acquisition and now focuses on cultivating a culture of learning, innovation, and accountability.
With over 20 years of experience spanning technology, sales, and executive leadership, Pat brings a strong understanding of modern enterprise technology and a relentless drive to help clients succeed. Pat is passionate about aligning technology with business outcomes and ensuring teams deliver and own results.

Mark White serves as the Vice President of Sales & Alliances, where he is responsible for driving client growth, building strategic partnerships, and developing go-to-market strategies. With over a decade of experience consistently achieving and exceeding targets, Mark is a proven leader in the field of enterprise consulting.
Specializing in B2B digital commerce, Mark has worked closely with best-in-class platforms to help clients transform and streamline their digital business operations, enabling them to achieve scalable and sustainable success. His expertise lies in aligning technology solutions with business objectives to deliver measurable outcomes.
Mark lives in Salem, NH, with his wife and three children, where he enjoys balancing a successful professional career with family life.

Tara Shelley is a strategic people leader with over 13 years of experience in HR, talent, and operations. As VP, People & Operations at Zaelab, Tara specializes in scaling high-growth companies and leading teams through transformation. With a background spanning startups, public sector, and global consulting, Tara is known for her collaborative style and ability to align people strategy with business goals. She holds SHRM-SCP certification and is recognized as one of Canada’s top HR leaders in tech. Tara lives with her beloved dog and is passionate about technology, data, and building people-first cultures where teams thrive.

Frank Cristiano is a seasoned leader with over two decades of experience guiding global brands through digital and business transformation. As SVP, Client Experience at Zaelab, Frank leads strategy, client services, and delivery. Frank’s career spans leadership roles at agencies including Publicis Sapient, ICF, Havas CX, and BIMM. He brings a unique ability to align client needs with operational realities, making him a trusted partner to executives navigating growth and change.
Frank lives outside Toronto with his wife, two children, and their curious cat. He’s a lifelong fan of hockey, baseball, and motorsports, and thrives in fast-paced, team-driven environments.
Zaelab employs driven talent across the globe, who are committed to client excellence. The company prides itself on living its core values.
Join Our TeamWe perform where others pause. In complex, ambiguous environments, we lean in, ask smarter questions, see hidden angles, and solution a path forward—delivering value where it's hardest to find.
Speed is strategy. We move with discipline and urgency because timing changes everything. Our pace creates momentum, opportunity, and keeps us a step ahead, together.
We think differently so we can deliver differently. We question assumptions, reframe challenges, and step outside comfort zones to find smarter, sharper solutions. When others stick to what’s known, we push toward what’s next.
We give a damn. Accountability is our operating system; we sweat the details and own the outcomes. If something’s not right, we fix it. If there’s a better way, we find it. No excuses. Just results and growth.
We design every experience with intent—from how we engage clients to how we deliver solutions and shape culture. Nothing is accidental. Every detail is crafted to create clarity, impact, and connection—we use design as a mindset—for how we work, how we partner, and how we show up.