Evan Klein comes by the eCommerce space honestly: he created his first eCommerce store at age twelve as eCommerce was invented, which quickly became the world’s largest online DVD wholesale storefront. From there, he led the digital transformation for a small B2B publishing company, converting inefficient manual processes into a highly automated and streamlined digital subscription business model and digital commerce platform. It was these experiences that shone a light on the underserved B2B market.
Zaelab formed to resolve inefficiencies in how solutions get delivered to market and to ensure a strong level of digital innovation was available to B2B organizations. With a continuous innovation delivery model, Zaelab has an agile and innovative approach to managing the entire lifecycle of B2B digital commerce solutions through consulting, experiences, platforms, and operational practices.



We help global B2B organizations win by accelerating digital commerce innovation. Our expert advisors and engineers work closely with clients to deliver next-generation digital solutions that result in better experiences and higher profitability.
Zaelab is the certified, trusted, and preferred partner with leading B2B commerce experience. Zaelab has successfully delivered 100+ digital commerce experiences to market. As a client-focused partner, Zaelab has helped leading B2B organizations navigate the digital economy. Global brands including ABB, Titleist, Milwaukee Tools, and GE have successfully deployed leading digital experiences working with Zaleab.
Request a Proposal
Zaelab is led by an innovative team, who bring decades of consulting and B2B commerce experience. With combined experience in technology, advisory services, and digital transformation, this team aligns the company and breeds a client-first mentality.

Evan Klein is a visionary and respected executive in the digital commerce ecosystem. As founder and CEO, Evan is responsible for Zaelab’s strategic direction. He is committed to providing B2B organizations with successful digital commerce transformations.
Zaelab was started by Evan Klein, an ambitious entrepreneur since a young age. Evan's first business was an e-commerce store when he was 12. The store quickly became the world's largest online DVD wholesale storefront. While at Quinnipiac, Evan held a part-time job resulting in the transformation of a small B2B publishing company. The company went from a manual and inefficient business to a highly automated and streamlined one through a new digital subscription business model and digital commerce platform. The lessons and approach from this experience carried throughout his future endeavors to scale with substantially larger organizations and Zaelab.
Evan lives in Southport, Connecticut with his wife and two children.

Jason is a results-driven leader with over twenty years of experience in ecommerce, strategic business operations, and omni-channel finance. At Zaelab, Jason spearheads strategic business objectives, business operations, and organizational enablement, ensuring scalability and operational efficiencies.

Adam Menzies is Chief Operating Officer at Zaelab, leading global operations, delivery excellence, and service scalability as the firm expands its ServiceNow CRM, CX, CPQ, and B2B transformation capabilities.
With more than 20 years of consulting and services leadership experience, Adam most recently served as CEO of Uptima and has held senior roles at CGI, Summa Solutions, and Deloitte. He is known for building high-performing, people-first teams and scalable delivery models that support complex enterprise transformation.

Alex Bell is Chief Commercial Officer at Zaelab, responsible for global go-to-market strategy, sales, and ecosystem partnerships.
She brings over two decades of experience across consulting, revenue leadership, and enterprise transformation, most recently serving as CRO of Uptima. Alex has deep expertise in CRM, CPQ, and Quote-to-Cash modernization, helping complex B2B organizations align customer experience to measurable business outcomes.
Zaelab employs driven talent across the globe, who are committed to client excellence. The company prides itself on living its core values.
Join Our TeamWe perform where others pause. In complex, ambiguous environments, we lean in, ask smarter questions, see hidden angles, and solution a path forward—delivering value where it's hardest to find.
Speed is strategy. We move with discipline and urgency because timing changes everything. Our pace creates momentum, opportunity, and keeps us a step ahead, together.
We think differently so we can deliver differently. We question assumptions, reframe challenges, and step outside comfort zones to find smarter, sharper solutions. When others stick to what’s known, we push toward what’s next.
We give a damn. Accountability is our operating system; we sweat the details and own the outcomes. If something’s not right, we fix it. If there’s a better way, we find it. No excuses. Just results and growth.
We design every experience with intent—from how we engage clients to how we deliver solutions and shape culture. Nothing is accidental. Every detail is crafted to create clarity, impact, and connection—we use design as a mindset—for how we work, how we partner, and how we show up.