Today, Starwest is one of the largest suppliers of organic botanicals, spices, teas, and 100% pure essential oils in the United States. Serving both B2C and B2B customers, the company offers an extensive, carefully curated catalog trusted by consumers, retailers, and manufacturers alike.
However, the digital commerce experience supporting this growth had not evolved at the same pace. Starwest was operating on a legacy Magento platform with separate websites for B2C and B2B, creating a fragmented customer journey and unnecessary operational complexity. Managing multiple storefronts increased overhead, limited flexibility, and made it difficult to scale efficiently.
To support continued growth, Starwest needed a modern, scalable commerce solution that could unify B2B and B2C experiences, reduce operational burden, and provide a foundation built for long-term scale.
