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Success Stories

A Global Pharma Vaccine Manufacturer

See how Zaelab helped a global pharma vaccine manufacturer launch a composable commerce solution to streamline sales, enable direct purchasing, and simplify onboarding.

The Challenge

The company’s rapid rise in global prominence brought both opportunities and challenges. As demand for its COVID-19 vaccine surged, so did the need for a robust commercial infrastructure to manage sales, streamline order processing, and prepare for future product launches.

To scale, the manufacturer needed a flexible, digital-first sales platform that would enable direct purchasing, support account onboarding, and set the foundation for future commercial expansion. The solution had to provide a seamless experience for both internal teams and external customers while ensuring long-term scalability across multiple regions and business models.

The Solution

Zaelab partnered with the pharma manufacturer to develop a composable commerce platform powered by SAP Commerce Cloud and Contentful. This modern, composable solution provided the flexibility and scalability needed to support both current and future demand.

The platform streamlined account onboarding, pre-order functionality, and sales efficiency, creating a seamless digital experience. With real-time data integration and a modular architecture, the company can now manage transactions more effectively while maintaining direct relationships with customers

Key Integrations

To support scalability and flexibility, Zaelab integrated a composable commerce stack built on:

  • SAP Commerce Cloud as the core eCommerce engine, providing enterprise-grade functionality for managing complex transactions and product launches.
  • Contentful for modular content management, enabling rapid updates, localization, and tailored experiences across global markets.

Together, these integrations created a unified, growth-ready sales platform—streamlining onboarding, accelerating purchasing, and improving internal efficiency.

The Result

  • Improved demand management for better handling of order spikes
  • Increased customer lifetime value with optimized digital experience
  • Accelerated sales with faster onboarding and direct purchasing

Business Impact

By leveraging a composable architecture, Zaelab ensured the system could adapt as the business’ commercial strategy evolved, supporting future innovations such as subscription models, personalized customer experiences, and enhanced supply chain management.

With a scalable, digital-first sales platform, the global pharma vaccine manufacturer is now equipped to support future vaccines, streamline commercial operations, and expand into new markets. The new system enhances efficiency, agility, and customer engagement, ensuring the business remains at the forefront of innovation while continuing to scale its commercial strategy.

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