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Client Success Story

Netceed Accelerates a Full-Scale Rebrand with Rapid BigCommerce Redesign & Integration

See how Zaelab helped Netceed retire the Comstart brand, unify their digital experience, and launch a bold new identity—fast.

Services

B2B Commerce
B2B Commerce
Managed Services
Managed Services
Platform Implementation
Platform Implementation
Experiences
Experiences

Industry

Hi-Tech
Hi-Tech

Platform

BigCommerce
BigCommerce

Company Size

Mid-Market

Company

Netceed is a global leader in telecom, broadband, and connectivity infrastructure headquartered in Edison, NJ. Serving both B2B and B2C markets, the company delivers a wide portfolio of active and passive materials, technical expertise, and logistics solutions. Following its acquisition of Comstart, Netceed set out to unify all digital touchpoints under one modern, future-ready brand experience that reflected its scale, mission, and momentum.

The Challenge

After acquiring Comstart, Netceed faced an aggressive timeline to completely retire the legacy brand and consolidate it under Netceed’s identity. This required far more than a surface-level refresh. It demanded a full digital transformation.

Comstart’s assets needed to be fully decommissioned, new design systems had to be created from the ground up, and BigCommerce storefronts needed to be updated with Netceed’s new identity and expanded content strategy. At the same time, the company needed improved UX, modernized site templates, updated integrations, stable hosting, and a cohesive brand system that could scale across markets.

Netceed needed a partner who could move quickly, execute flawlessly, and orchestrate a seamless transition across design, development, integrations, and marketing.

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The Solution

Zaelab partnered with Netceed to deliver a comprehensive rebrand and site transformation powered by BigCommerce. The engagement focused on speed, precision, and creative excellence, ensuring Netceed could fully sunset Comstart while elevating their digital presence.

The Zaelab design team led the creation of a bold new visual system anchored in dark navy tones, dynamic grays, and high-contrast neon green accents. This refreshed identity conveyed innovation, authority, and energy, setting the tone for the next evolution of the brand.

On the technical side, Zaelab modernized the storefront architecture, updated system integrations, ensured seamless hosting and deployment, and improved site performance and usability. Enhanced layouts showcased Netceed’s mission, sustainability commitments, product ecosystem, and industry leadership, while new content modules empowered marketing teams to scale messaging across pages more efficiently.

Key Integrations

To support the rebrand and ongoing operations, Zaelab ensured BigCommerce was tightly integrated with Netceed’s core business systems, including product data sources, ERP connections, and marketing tools. This helped:

  • Synchronize updated catalogs and pricing
  • Maintain consistent inventory availability
  • Streamline content and merchandising updates
  • Ensure reliable, scalable site performance under the new brand

By stabilizing and optimizing these connections, Zaelab enabled Netceed’s teams to operate confidently during and after the transition.

The Result

✔ New cohesive brand system deployed across all digital touchpoints

✔ A fully unified, frictionless digital experience that brought the new Netceed identity to life across desktop and mobile.

✔ Modernized UX and elevated visual design

✔ Faster time-to-market & imporved site performance

✔ Expanded partnership driven by strong delivery and client satisfaction

Business Impact

Netceed now operates on a digital foundation that reflects its leadership in the telecom and broadband industry. The modernized BigCommerce experience, strengthened integrations, and refreshed identity equip the company to scale its brand narrative, support future acquisitions, and deliver more intuitive customer experiences.

What began as an urgent post-acquisition need is now a long-term platform for growth—built to evolve with Netceed’s expanding vision and global footprint.

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