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STRATEGY & DESIGN / PLATFORM ARCHITECTURE
The Right Platform, For the Right Reason
Zaelab designs how commerce, CPQ, CRM, and service connect, and which platform carries each part. The decision gets made once, before anything is built on top of it.
WHEN IT'S USED
When the Platform Decision Is Still Open
A platform chosen before the architecture is designed sets the limits of everything built on it.
That decision is cheapest to get right before a single line of the build starts.
WHAT'S INVOLVED
What Platform Architecture Covers
Technology Gap Analysis
What the current stack can and can't do, measured against where the business needs to go.
Platform Selection
ServiceNow, Shopify, SAP Commerce, commercetools, BigCommerce, or Adobe, chosen against the catalog, the pricing model, and the ERP behind it, not chosen first and adapted to.
Integration Strategy
How the ERP, PIM, and CRM connect to the commerce and quoting layers, decided before Implementation & Integration builds it.
Workflow-First Design
Architecture built around clean data and how the business operates, so what gets built doesn't become technical debt.
Replatform and Migration Planning
Moving off an existing platform without losing the catalog, the pricing, or the customers on it.
THE OUTPUT
What We Deliver
A technology gap analysis
A platform recommendation with the reasoning behind it
An integration map for ERP, PIM, and CRM
A migration plan, where a replatform is involved
PART OF THE WHOLE
Where This Fits in the Work
Platform Architecture follows Strategy & Journey Mapping and runs alongside Experience Design, then feeds directly into Implementation & Integration, where the architecture gets built.
OUR APPROACH
Built and Delivered by Practitioners
Zaelab designs the architecture around how customers move rather than around whichever platform was already bought. That's also why the recommendation is sometimes to phase the work rather than replatform all at once.
IN PRACTICE
Architecture Decisions That Held Up
Read Success Stories
90 Days
to Deliver the Initial MVP
20+
Disconnected Systems Unified into One Experience
Zaelab built Eaton Next to unify systems that were fragmented across dozens of platforms, replacing tools customers no longer trusted.
$300M+
in B2B revenue running through modernized platform
80+
brands unified onto a single architecture
Zaelab migrated Hubbell from an on-premises SAP Hybris platform to a composable commercetools architecture, integrating Stibo STEP for product data and Contentful for content.
2M+
Customers Served with Zero Downtime
100%
Of Revenue Captured With Zero Downtime During Maintenance
Zaelab has partnered with Whirlpool since 2017, building the commerce, identity, and content platform behind its digital business, unifying 14 brands under a single, secure login experience.
