Success Stories
See how Zaelab helped Hubbell replace the old platform with a fully Composable, cloud-based solution—streamlining product management, improving catalog navigation, and eliminating costly system inefficiencies.
Company
Hubbell is a leading manufacturer of electrical and utility solutions, providing a vast range of products across multiple sub-brands. With a long-standing reputation for quality and innovation, the company serves both industrial and commercial markets, offering solutions that power infrastructure, buildings, and homes.
Managing a complex product catalog is no easy task—especially when it spans multiple sub-brands, thousands of SKUs, and years of accumulated system customizations. Hubbell relied on SAP Hybris to power its commerce operations, but the platform had become difficult to scale, costly to maintain, and frustrating for both internal teams and customers.
Frequent manual updates and on-premises system dependencies made product management inefficient, while the rigid classification system limited flexibility. Navigating the catalog was cumbersome, leading to a poor user experience. To streamline operations, reduce costs, and modernize their commerce architecture, Hubbell needed a fully composable, scalable solution that could simplify product management without disrupting business continuity.
Hubbell partnered with Zaelab to migrate from SAP Hybris to Commercetools, embracing a fully composable, modern commerce stack. This transformation involved rebuilding their product catalog architecture in Commercetools, integrating Contentful for enhanced content management, and optimizing data flow from their Stibo STEP PIM system.
Zaelab created a custom product type structure within Commercetools, ensuring that all product variants and attributes could be efficiently stored, retrieved, and displayed. The new system reduced the need for manual data entry, enabled faster product updates, and allowed for a seamless display of product details across multiple platforms.
To support a fully composable architecture, Zaelab integrated several best-in-class technologies into Hubbell’s new digital commerce ecosystem.
These integrations work together to eliminate manual processes, reduce technical debt, and support Hubbell’s long-term vision for scalable, modern commerce.
Hubbell’s transformation has made it easier to scale, sell, and serve customers more effectively. With faster product launches and accurate, real-time catalog updates, the company can respond quickly to market demands and customer needs.
The improved buying experience drives higher engagement and conversions, while reduced operational inefficiencies free up resources for strategic growth. This modernization gives Hubbell a competitive edge, allowing the company to grow faster and expand its market reach.
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