Pelican Increased Conversion 20%+ on Shopify Without Disrupting SAP ERP

Zaelab partnered with Pelican to implement a modern, headless commerce architecture powered by Shopify, providing a flexible foundation that supports global scalability and consistent customer experiences across regions. The new decoupled frontend allows Pelican to evolve UX independently of backend systems, while Shopify serves as the central commerce engine for managing products, content, and storefront operations.

To connect Shopify with Pelican’s existing business systems, Zaelab leveraged Fuse as the integration layer between SAP, Pelican’s custom PIM, and Shopify, ensuring automated, reliable flows for product data, pricing, and inventory across regions. This architecture established a unified source of truth and replaced the manual, fragmented processes that previously slowed the organization down. It also gave marketing and merchandising teams the ability to manage and push updates directly, reducing dependence on IT for routine catalog and content changes. The solution additionally included enabling marketplace functionality, allowing Pelican to incorporate third-party supplier products within the same unified framework.

Fuse served as the backbone connecting Shopify to Pelican’s SAP environment and custom PIM, enabling automated, scalable, and reliable data flows across regions. Designed to simplify complex enterprise integrations, Fuse translated SAP’s intricate product, pricing, and inventory structures into Shopify-ready data without custom middleware or brittle point-to-point connections.

Through Fuse, Pelican established more than 10 bi-directional integration flows covering product synchronization, enrichment data, pricing updates, inventory availability, order creation, shipment notifications, and real-time cancellations across the US, CA, and AU regions. These automated processes eliminated manual catalog maintenance and ensured consistent, unified data across systems.

Fuse also provided Pelican with a centralized view of integration activity, offering searchable logs, proactive error notifications, and built-in failover and retry logic—making complex SAP operations easier to manage and troubleshoot. By using Fuse as the connective layer, Pelican set a repeatable integration pattern that can be extended across future phases, additional capabilities, and new regions as the business expands. Because Fuse operates directly within Shopify, teams no longer need to log into multiple systems to manage data or monitor integrations.

Pelican now has a commerce foundation that supports the speed and scale of the business. With Shopify at the center and Fuse handling SAP and PIM integrations, the team operates with far less technical overhead and far greater consistency across regions. Product data, pricing, and inventory updates move through the system automatically, giving business teams the confidence to make changes quickly and independently.

The new headless architecture also sets Pelican up for long-term growth, with a structure that can support configurators, expanded regional sites, deeper order-lifecycle integrations, and ongoing optimization efforts. What was once a fragmented, high-maintenance environment is now a unified platform built for efficiency, iteration, and global expansion.