INDUSTRIES / BUILDING MATERIALS
What You Sell Is What Shows Up on the Job Site.
Building materials customers just want what they need, not a lesson in how complicated it is to get it. Zaelab connects commerce, quoting, configuration, pricing, orders, and operations, so the buying experience is simple and your teams can deliver on what was sold.
THE CHALLENGE
Complex Products Shouldn't Create a Complicated Buying Experience
Building materials businesses sell complicated products through complicated channels, and customers still expect it to feel simple.
Large, complex catalogs make it hard to find the right product, so Zaelab builds discovery that gets customers there fast. Complicated configurations slow down every order, so Zaelab makes them simple to get right the first time. Personalized, account-based pricing is hard to manage at scale, so Zaelab keeps it accurate and automatic. And not knowing when an order will arrive erodes trust, so Zaelab makes delivery visible from the start.
THE JOURNEY, YOUR VERSION
Customer to Cash, Building Materials Edition
A building materials purchase doesn't end at checkout. Customers still need to know it's coming, and what happens if something's wrong. Behind the scenes, sales, commerce, product, ERP, fulfillment, and service all have to work together to deliver on it. Zaelab connects that whole path, from discovery through fulfillment and service, so the buying experience stays simple no matter how much is happening underneath it.
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OUR DEPTH
Our Experience in Building Materials
Complex Products, Made Easier to Buy
Help customers find and configure the right products without needing to understand what's behind the catalog.
Pricing That Doesn't Need a Phone Call
Account-specific pricing and purchasing rules, applied automatically instead of negotiated every time.
Commerce Connected to Operations.
Connect commerce experiences with ERP and back-office systems so pricing, inventory, orders, and fulfillment stay aligned.
Delivery Customers Can See Coming
Real visibility into when an order will actually arrive, not a guess.
IN PRACTICE
Purpose-Built Results for Building Materials
Read Customer Stories
60%
Of Sales now flow through digital channels
Winner
Enterprise B2B eCommerce Manufacturer of the Year
“The Zaelab team has been fantastic through the entire project, and we couldn’t be more appreciative. The tireless work and effort everyone is putting in is paying off. ”
Jared Abelson
Head of E-Business and Digital Innovator
50%
Net Sales Growth
171%
Increase In Site-Wide Traffic
“Zaelab has been a valuable partner in helping grow our digital presence and online sales. Their team is responsive, proactive, and highly attentive, providing clear reporting, thoughtful strategy, and a strong focus on improving performance and efficiency.”
Lauren Gesswein
VP of Marketing
205%
Revenue Growth
74%
Growth in Traffic
By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike.
THE FIT