A growth audit surfaced several untapped opportunities to scale investment and substantially grow revenue. Limited data hygiene made it difficult to see true performance clearly, while spend allocation skewed away from growth-driving activity. Shopping placements, historically a significant revenue driver, were largely untapped due to feed issues, and paid social remained under-leveraged, leaving room for a consistent, always-on presence. Meanwhile, established competitors were bidding for the same audience, and Gesswein needed a stronger position to compete.
