Success Stories
Explore how one of the world’s top equipment manufacturers modernized its digital ecosystem to streamline dealer interactions, reduce friction, and support scalable growth.
.avif)
Company
This global heavy equipment manufacturer with multiple sub-brands and a long-standing reputation for innovation and excellence ranks among the top 10 in its industry worldwide and serves a wide network of dealers.
Despite its global footprint and industry leadership, the manufacturer faced a disjointed online experience that contributed to dealer frustration and missed revenue opportunities. Brand inconsistencies, clunky navigation, and a lack of cohesion across digital touchpoints made it difficult for dealers to complete tasks efficiently, which directly impacted sales performance and satisfaction.
Beneath the surface, the company also struggled with significant lag time and integration issues across its internal and external systems, driven by legacy infrastructure and poor data management. These limitations slowed operations and prevented the business from scaling its digital tools and introducing more advanced capabilities.
The internal team recognized that this wasn’t just a design issue. They needed a scalable, user-centered foundation that unified the experience, improved data flow, and supported long-term digital growth.
Zaelab delivered a comprehensive design system rooted in user research, strategic alignment, and scalable technology.
Phase 1 — Experiences
To address the disjointed experience, the team conducted in-depth stakeholder interviews and persona development, leading to the creation of role-based digital workspaces tailored to dealer needs. These workspaces served as the foundation for a connected experience across the sales and support lifecycle bringing consistency, usability, and scalability to the manufacturer’s digital ecosystem.
Phase 2 — Custom Development
In a subsequent project, Zaelab tackled performance and integration issues at the system level. For the company’s database and parts portal, the team created a streamlined schema and optimized data services, cutting page load times from five seconds to just one. A custom CPQ Admin tool was developed to support efficient product management, and later extended into a broader Connected Sales Experience (CSE) tool fully autonomous and built to support future upgrades with ease.
To empower ongoing flexibility, Zaelab also built a reusable component library, enabling self-service capabilities and accelerating future development. As part of the modernization, new eCommerce features, like automated refund and tax credit workflows, were also implemented to reduce friction for end users and internal teams alike.
By implementing a design-led digital strategy, the global manufacturer turned a fragmented online experience into a unified, revenue-generating engine. Dealers now benefit from intuitive workflows that support their daily operations, while the business gains agility, data consistency, and a design foundation that will scale with future initiatives.
With clean architecture and fully agnostic, extensible code, the company is now equipped to support faster product updates, seamless integrations, and more connected customer experiences. By reducing friction and streamlining workflows, the company accelerated growth, enabled smarter decision-making, and laid the groundwork for advanced capabilities like personalization and AI.
Manufacturing
Electrical Equipment
Learn how Zaelab helped Panduit implement a guided selling solution with Logik.ai, enabling sales reps and distributors to deliver precise recommendations and increase conversions.
Read More
Manufacturing
Discover how seamless and secure authentication enhanced user experience and enabled smarter commerce decisions.
Read More
Consumer Products
Discover how Zaelab helped De’Longhi create a premium online experience with interactive 3D visualization, enhancing product personalization and driving sales.
Read More