Global Appliance Manufacturer Boosts Conversions by Simplifying Login with Single Sign-On

Multi-Phase Modernization

To address the company’s multi-phase modernization goals, Zaelab designed a sequential strategy that would first establish a strong technical foundation and then enhance the user experience. The initial focus was on implementing a flexible, future-ready commerce platform capable of supporting new business models and operational demands. With that foundation in place, the next step was to remove access barriers and create a seamless, secure authentication process for all user groups.

Phase 1 — Platform Modernization

Zaelab began by modernizing the company’s technical foundation through the implementation of SAP Commerce. Using test-driven development and advanced code quality tools, the team transitioned the monolithic storefront to a composable architecture. This shift provided the agility to adapt quickly to new requirements and even enabled innovative business models, such as processing IoT orders directly through the commerce platform.

To ensure a smooth transition, Zaelab engineered robust data consumption processes and carefully migrated business-critical operations, including active consumer subscriptions, without any revenue loss. The result was a scalable, future-ready commerce platform that set the stage for further digital enhancements.

Phase 2 — Single Sign-On (SSO) Implementation

With the platform in place, Zaelab next focused on streamlining access and improving user experience by implementing a SAML 2.0 Single Sign-On solution. This allowed employees, contractors, and B2B customers to authenticate via the company’s internal intranet and move seamlessly to designated commerce pages without re-entering credentials or losing session data. To accommodate all user types, the solution supported both SSO and traditional logins, ensuring secure, frictionless access for every audience.

To simplify access and improve user experience across platforms, Zaelab integrated:

• SAML 2.0 to enable Single Sign-On (SSO), allowing users to log in once through the company’s intranet and stay authenticated across designated commerce environments.
• Active Directory as the system of record, ensuring secure and centralized user authentication across employee, contractor, and B2B customer groups.
• IBM Tivoli to manage authentication and authorization policies within the broader enterprise infrastructure.

This integration stack delivered a frictionless and secure login experience, reduced drop-off at checkout, and unlocked deeper behavioral insights through trackable user sessions.

By removing login barriers and enabling continuous sessions across platforms, the company delivers a frictionless buying experience for its internal teams and partner users. The new SSO framework reduced cart abandonment, increased login efficiency, and provided the foundation for richer customer insights through session tracking and data collection.

For businesses operating across multiple internal and partner channels, SSO is more than a convenience, it’s a strategic tool for accelerating conversions and understanding buyer behavior. With secure, trackable access in place, the company is now better equipped to make informed, data-driven decisions that enhance digital performance and customer satisfaction.