INDUSTRIES / RETAIL & CONSUMER
Built for How Consumer Brands Reach Customers
Direct-to-consumer, wholesale, and marketplace, often all at once. Zaelab connects the commerce, inventory, and order systems that let a brand sell to individual customers and business accounts side by side, without the experience falling apart between them.
THE CHALLENGE
One brand. Every channel.
A different experience.
Your customers might find you in a store, on your website, through a retailer, or somewhere in between. They expect the same brand wherever they meet you—but behind the scenes, different channels, systems, and teams can make that hard to deliver.
The result? Pricing, inventory, customer information, and loyalty don't always follow the customer from one experience to the next.
THE JOURNEY, YOUR VERSION
Customer to Cash, Consumer Edition
The journey breaks where DTC meets B2B: pricing and inventory that don't reconcile across channels, subscriptions and loyalty bolted on rather than built in, and a checkout that can't handle both a single consumer and a wholesale account. Zaelab builds the stretches consumer brands feel most.
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OUR DEPTH
What We Know About Consumer Brands
Selling Direct and Through Partners
Storefronts, wholesale partners, retailers, brands sell through all three. We bring those experiences together so customers get consistency.
Giving Customers a Reason to Come Back
Subscriptions, replenishment, loyalty. We build them into the experience from the start, not add them on later.
Premium Brand at Scale
Growth shouldn't mean compromising the experience that made people love the brand. Our storefronts hold up through launches, busy seasons, and expansion.
Making Everything Behind the Scenes Work
ERP, PIM, and OMS connected, so inventory, pricing, and personalization stay right.
Results
Brands We’ve Helped Grow
Read Customer Stories
100%
Reduction in Manual Order Entry
90K
Hours Saved Across CX and Sales
Zaelab rebuilt Milwaukee Tool's order entry and promotions engine on SAP Commerce Cloud, eliminating manual order entry and giving customers, reps, and partners 24/7 self-service access to pricing and orders.
20%+
Lift in Conversion
Unified
Shopify Commerce Engine, Connected to SAP
Zaelab replaced Pelican's fragmented regional platforms with a headless Shopify architecture, using Fuse to automate product, pricing, and inventory sync with SAP, so merchandising teams can update storefronts without IT.
205%
Revenue Growth
74%
Boost n Sit Traffic
Zaelab replaced DTFO's underperforming eCommerce setup with a composable architecture, using Algolia for search and Contentful for content
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