PLATFORMS / TENON
Marketing, Native to ServiceNow
Tenon brings marketing and communications onto the Now Platform, on the same data model as sales and service.
Talk to Zaelab
PLATFORMS / TENON
Tenon brings marketing and communications onto the Now Platform, on the same data model as sales and service.
Talk to Zaelab
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OVERVIEW
IN THE JOURNEY
Tenon powers the Marketing stage. Because it's native to ServiceNow, campaigns run on live CRM data and hand off cleanly to sales, so marketing isn't a silo bolted onto the front of the journey.
Commerce
ServiceNow
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OUR APPROACH
Most partners can stand up Tenon. Few can run it.
Zaelab is the only Tenon partner with a full marketing practice, strategy, campaign management, creative, and reporting, so the platform gets operated, not just installed.
That's where Zaelab comes in:
Zaelab builds segments and journeys on live ServiceNow data and manages the programs that run on them.
WHY IT MATTERS
Zaelab connects Tenon to the rest of the ServiceNow front office, CRM, CPQ, and service, so marketing and corporate communications run on the same data as sales and service. It's one more piece of the same connected customer to cash journey.
IN PRACTICE
50%
Net Sales Growth
171%
Increase In Site-Wide Traffic
“Zaelab has been a valuable partner in helping grow our digital presence and online sales. Their team is responsive, proactive, and highly attentive, providing clear reporting, thoughtful strategy, and a strong focus on improving performance and efficiency.”
Lauren Gesswein
VP of Marketing
45%
Revenue growth
80%
Higher conversion rates
“I just wanted to drop you a quick note to let you know how incredible a job your team has done for VIETRI in the last 6 months. We couldn’t be happier with the build.”
Domenick Cimino
eCommerce Manager
205%
Revenue Growth
74%
Growth in Traffic
By entering a partnership with Zaelab and implementing a composable commerce accelerator, DTFO was able to personalize its commerce stack and solve the biggest buyer and business challenges alike.
