Success Stories
See how Zaelab helped VIETRI modernize its eCommerce operations on Shopify and drive measurable growth through a multi-channel digital marketing strategy.
Company Size
Company
VIETRI is a lifestyle and home decor brand founded in 1983 after a family trip to Italy. Over four decades, the brand has grown into a leading importer of Italian handmade tableware, glassware, and home accents. Known for its artisan craftsmanship and curated collections, VIETRI serves both direct-to-consumer and wholesale channels, with deep roots in brick-and-mortar retail partnerships across the U.S.
VIETRI's existing eCommerce platform was outdated, difficult to manage, and lacked the modern functionality needed to support online growth. With a small internal team and a limited budget, the brand needed a solution that could be implemented quickly and cost-effectively while integrating with its existing SAP backend.
The challenge was compounded by a shift in the retail landscape during COVID-19. As in-store traffic slowed, VIETRI needed to accelerate its digital presence and build a direct path to customers online. The brand also needed stronger digital customer acquisition. Internally managed Google Ads and Facebook Ads campaigns were delivering limited results, and VIETRI lacked the strategic depth to scale paid media profitably.
VIETRI needed a modern commerce foundation paired with a performance marketing engine that could drive new customer acquisition while meeting profitability targets.
Zaelab partnered with VIETRI to replatform to Shopify, working closely with the internal team to co-build the site and reduce costs. A customized prebuilt theme accelerated delivery while preserving the brand's refined aesthetic.
With the commerce foundation in place, Zaelab turned its focus to growth. Acting as a strategic and tactical extension of VIETRI's marketing team, Zaelab executed a multi-channel digital marketing strategy across Google, Meta, Pinterest, and Microsoft Advertising. The approach combined customer segmentation, email and SMS automation, and creative services to rapidly test, iterate, and scale online revenue.
Zaelab also partnered with Feedonomics to solve a persistent product feed challenge. VIETRI's evolving product catalog made it difficult to categorize items accurately for Google Shopping campaigns. Through automation powered by FeedAI, the manual process of managing feeds was replaced with a scalable system that freed up resources for strategic work.
SAP to connect Shopify with VIETRI's existing ERP, ensuring inventory, order, and product data stayed synchronized across channels.
My Registry to support VIETRI's gifting and registry use case, a key purchase driver for the brand's tableware and home collections.
I just wanted to drop you a quick note to let you know how incredible a job your team has done for VIETRI in the last 6 months. We couldn’t be happier with the build. Your teams’ work and project management are impeccable. It’s truly been a pleasure to work with Trellis in launching and growing our new e-commerce platform.
Domenick Cimino, eCommerce Manager
VIETRI now operates on a scalable Shopify storefront with improved backend integrations and a performance marketing strategy that consistently delivers against profitability targets. The small internal team has the tools and support to manage the site, run campaigns, and grow the business without adding headcount.
The combination of a modern commerce platform and a data-driven marketing engine expanded customer acquisition through new digital channels and automation. Product feed automation through Feedonomics improved campaign performance and eliminated a time-consuming manual process, letting the team focus on strategy instead of catalog maintenance.
What started as a platform migration evolved into a full digital transformation, giving VIETRI the foundation to grow its direct-to-consumer business while preserving the brand heritage that has defined it for over 40 years.
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