A B2B Commerce Platform for Car Washes

A new customer experience and innovative commerce platform were just the beginning for Zaelab and Sonny’s Direct

Sonny’s Direct, the world’s largest maker of car wash conveyor systems, had outgrown their existing digital commerce solution. In order to stay relevant and active in the mobile space, Sonny’s needed to update their platform, add a mobile experience, and improve its online customer experience. Determined to select an agile, scalable platform for rapid deployment, Sonny’s chose SAP Hybris to support its B2B digital commerce capabilities.

After a thorough examination of B2B focused SAP Hybris implementation experts, Sonny’s chose Zaelab for their unique continuous delivery model and SAP expertise. Prior to the start of development, Zaelab reached out to Sonny’s users to compile a feature-value matrix and created a best-of-breed UX experience to guide the new Sonny digital commerce platform. This personalized approach allowed Zaelab to craft the best SAP Hybris features and content capabilities for Sonny’s specific customer vertical.

The Zaelab team created user experience prototypes that Sonny’s team could experience in real time with wireframes and HTML. Zaelab’s engineers then built a flexible content-based user experience using additional integrations such as CRM, Paymetric, and Marketo. Three-week sprints got Sonny’s new site and platforms up and running quickly, allowing them to connect with customers over the website regarding pricing, order history and tracking, and accessing inventory across multiple mobile channels.