4 & Counting: Multiple Brands Migrate, Replatform on Leading Commerce Solution

Zaelab and Sarnova partner to consolidate commerce platforms and migrate to SAP Commerce

“The goal was to implement a more robust B2B digital platform, that would allow Sarnova to run multiple brands off of one single platform,” says Mark White, Account Executive at Zaelab. “We also took note of Sarnova’s growth objectives, and collectively agreed that one platform would be key to deploying future brands quickly.”

Sarnova elected to move forward with SAP Commerce as their preferred platform, as this best-in-class platform was built to drive digital transformation and would enable Sarnova to effectively transition into an omnichannel organization. From there, Sarnova needed a partner with a consultative approach. White shares that Sarnova didn’t want a “one, big bang” implementation approach — which meant that their partner needed to develop a roadmap for success and help guide Sarnova in prioritizing each brand implementation and launch.

The objective was to consolidate, implement, and launch digital commerce platforms for the existing business, while creating an infrastructure that would support future requirements as the business grows. Based on Zaelab’s prior client success, B2B knowledge, team structure and advisory services, Sarnova partnered with Zaelab to make this vision a reality.

When I first started working with Sarnova, I realized that they were using multiple third party systems, which was becoming increasingly difficult to maintain and scale. We needed a single platform and streamlined IT support across multiple brands.

—Hai Ngo, Project Manager, Zaelab

In order to deliver a best-of-breed, strategic and unified platform, Zaelab honed in on the following goals:

1. Implement a single platform, SAP Commerce, to manage multiple catalogs and streamline IT support, with critical features such as guided-selling tools, smart search, personalization and dynamic pricing
2. Prioritize high-value features that can be leveraged across all brands
3. Deliver a world-class digital experience across all devices and shift transactions from legacy channels to online
4. Gain efficiencies in site maintenance and supportability
5. Deliver on-time, on-budget site launches
6. Ultimately increase revenue and market share of Sarnova brands with boosted average order value, conversion rates and engagement through behavioral-based content targeting