Zaelab is excited to announce our official partnership with ServiceNow as a Consulting and Implementation Partner. This isn’t just another logo on our partner page. It’s a conviction bet on the future of front-office transformation.
From Logik.io to ServiceNow CRM: Our Evolution
From the outset, we saw the transformational power of Logik.ai, where we quickly became its top consulting partner. We worked closely with the Logik.ai team to help enterprise manufacturers solve complex product configuration challenges and bring modern, streamlined buying experiences to life.
As Logik.ai was acquired by ServiceNow, we were exposed to something even bigger — a bold and ambitious vision for the future of CRM, one that wasn’t simply about salesforce automation or customer records, but about fundamentally rethinking how front-office teams work and win.
Building a Modern CRM Business on ServiceNow
Once we saw ServiceNow’s roadmap and the scale of their CRM ambition, we decided to invest — not just tactically, but strategically — in building a broader ServiceNow CRM consulting and implementation business.
This wasn’t a decision made lightly. The CRM space is crowded, with well-established incumbents. But what ServiceNow is doing is different. ServiceNow is bringing the power of workflow orchestration to the front-office.
And that changes everything.
Why ServiceNow’s CRM Is Different — And Better
What makes ServiceNow CRM uniquely powerful is its ability to connect front-office and back-office workflows in ways no other platform can. While most CRMs are siloed from fulfillment, support, operations, and supply chain systems, ServiceNow has the architecture — and the enterprise footprint — to integrate them natively.
That means sellers can see inventory status in real time. Service reps can trigger returns and resolutions directly from their workspace. And teams across the customer lifecycle can collaborate without jumping between disconnected tools.
This is more than CRM. It’s customer workflow transformation, and it’s the future of how modern manufacturers will win in the market.
The AI Advantage: Where It Gets Really Exciting
What’s even more compelling is ServiceNow’s AI strategy. Rather than adding AI as an afterthought, ServiceNow is embedding intelligent agents, predictive workflows, and automation into the fabric of both front- and back-office processes.
For manufacturers, that means AI can guide sellers through complex quoting, recommend service interventions before issues occur, and proactively orchestrate customer success — all within the same system. It’s the kind of real, scalable AI advantage that isn’t possible when your front-office and back-office are disconnected.
What’s Next
We believe ServiceNow is uniquely positioned to lead the next generation of enterprise CRM. And we’re proud to be building alongside them.
If you’re a manufacturer rethinking how your teams engage customers, configure and quote products, or deliver seamless service experiences — let’s talk. Zaelab is ready to help you make the leap.
Let’s win the front-office. Together.
