Earlier this year, Shopify introduced the Partner Solutions Center, a curated destination for B2B accelerators and apps engineered to meet the demands of enterprise commerce. Among the featured solutions was Portul by Zaelab, a Shopify-certified app that quickly earned recognition for simplifying the complex operational realities facing modern B2B enterprises.
Now, we’re excited to share the next chapter: Portul has officially launched in Europe, giving global enterprises the ability to unify fragmented systems, modernize customer experiences, and accelerate digital transformation, all on Shopify.
The Complexity of Enterprise B2B Commerce
For enterprise organizations, complexity is a given. Global operations. Multiple ERPs. Independent business units. Varied account structures. Layered approval flows. These are not outliers, they're the norm.
Until now, most commerce solutions either oversimplified these realities or required prohibitively custom development to accommodate them. That’s where Portul comes in.
Portul was engineered specifically for enterprise B2B organizations looking to modernize without sacrificing the nuance and structure they’ve built over years of growth. With its account-centric architecture, Portul bridges operational silos and provides a seamless, centralized experience for both buyers and sellers.
"Enterprise modernization and accelerated growth are often hindered by complexity, not just technology. At the enterprise level, challenges are compounded by mergers, decentralized structures, and legacy architectures. Portul was purpose-built to cut through that complexity.”
- Evan Klein, CEO, Zaelab
Built for Modern B2B on Shopify
As part of the Shopify Partner Solutions Center, Portul delivers enterprise-grade capabilities out of the box:
- Advanced Account Management: Configure complex account hierarchies, role-based access, customer-specific catalogs, and contract pricing
- Streamlined Buying Experiences: Dashboards, saved carts, reorder workflows, and KPI tracking designed for repeat B2B customers
- Dynamic Quoting & Approvals: Flexible quote workflows that adapt to buyer structures and internal governance
- ERP-Ready Architecture: Pre-built integrations for SAP, Oracle, Microsoft Dynamics, and other enterprise systems
- Composable by Design: Extend with tools like ServiceNow’s Logik.io, Coveo, Contentful, and more
Simplifying Complex Enterprises Worldwide with European Expansion
With its official launch in Europe, Portul addresses the growing demand from EU-based enterprises to unify fragmented commerce operations under a modern, scalable, and secure platform. Shopify’s increasing presence in the region, combined with the shift toward self-service, digitally native B2B buyer expectations, makes this the right time to bring Portul to market. Global organizations can now localize experiences, connect cross-border systems, and deliver a consistent brand and buying journey.
What’s Next
As part of our ongoing collaboration with Shopify, Zaelab is continuing to evolve Portul to meet the needs of the global enterprise across regions, industries, and architectures. We’re proud to bring this solution to market in Europe and excited to help more enterprises unlock the potential of modern B2B commerce on Shopify.
Ready to Simplify Complexity?
Portul was built for enterprise organizations like yours, with multiple systems, global operations, and layered buyer relationships. If you're looking to modernize your B2B commerce experience without compromising on control, integration, or scalability, let’s talk about how Portul is the platform to get you there.
