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Client Success Story

CORT Modernizes Quote-to-Lease with Scalable CPQ and Composable Architecture

See how Zaelab helped CORT streamline inventory management, automate quoting, and improve speed-to-quote with Logik.ai and guided selling integrations.

Services

Experiences
Platform Implementation

Industry

Manufacturing

Strategic Technology

Logik.ai

Integrations

Salesforce, Pimly

Company

CORT is an enterprise-level leader in furniture rental and furnishing manufacturing with a presence in over 80 countries. Serving residential, commercial, and event spaces, CORT delivers flexible leasing solutions that support both short-term needs and long-term strategies. Positioned within the consumer products space, CORT is known for its scale, reliability, and customer-first approach helping millions of people and businesses find smarter ways to furnish spaces.

The Challenge

CORT’s highly customized PeopleSoft solution created significant challenges in managing complex rental and inventory processes. The lack of scalability made forecasting and tracking inventory difficult, particularly for their largest customers. This complexity resulted in inconsistent product data, limiting the ability to provide rules-driven selling based on real-time availability.

Additionally, CORT’s quote-to-lease process was manual, heavily reliant on spreadsheets and emails, which slowed down quote generation and introduced errors, ultimately impacting customer experience and sales velocity.

The Solution

Zaelab worked with CORT to rethink and rebuild its quote-to-lease experience from the ground up. What was once a manual, disjointed process became a streamlined, digital-first system. The team centralized product data and introduced rules-based logic powered by Logik.ai, allowing sales reps to generate accurate quotes in real time based on live inventory and specific customer needs.

Behind the scenes, manual tasks were automated, speeding up the lead-to-cash cycle and ensuring a more consistent experience for both reps and customers. With this foundation in place, CORT is now better equipped to scale its operations and explore future self-service capabilities turning a once-tangled process into a growth engine.

Key Integrations

To power a smarter, more scalable quote-to-lease experience, Zaelab integrated:

  • Logik.ai to drive intelligent, rules-based configuration and guided selling, ensuring real-time quoting aligned with inventory availability.
  • Salesforce as the backbone for CRM and CPQ operations, unifying sales workflows and accelerating the lead-to-cash process.
  • Pimly to centralize and enrich product data, making it easier to manage complex configurations and launch new offerings faster.

Together, this integration stack gave CORT the tools to reduce manual effort, increase quoting accuracy, and confidently serve customers at scale.

quote marks green

The Result

✔ Reduced quoting time through automation

✔ Increased accuracy with guided, rules-driven selling

✔ Improved customer experience with faster, more consistent service

Business Impact

With a modern, composable CPQ solution, CORT has transformed how its teams sell, serve, and scale. The unified system improves quoting accuracy, accelerates the sales cycle, and strengthens the customer experience—setting a new standard for speed, consistency, and digital readiness in the furniture rental industry.

Technology is more than a tool—it’s the engine driving your business.

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