Certor Sports Unifies B2B and D2C Operations with Portul, The Only Shopify App to Meet Complex B2B Needs

Zaelab introduced Portul, a powerful pre-built B2B frontend that seamlessly integrates with Shopify. This solution extended Shopify’s native B2B capabilities, enabling Certor’s customers to:

• Visualize and customize products with Threekit’s 3D rendering
• Place bulk orders effortlessly through an intuitive B2B portal
• Transition towards a fully self-service model, reducing reliance on manual sales interactions

By leveraging Zaelab’s 12+ years of experience in B2B digital commerce, Portul provided a scalable, intuitive frontend that ensured Certor’s customers had a seamless ordering experience—whether purchasing as individual consumers or bulk buyers.

To create a seamless and scalable digital commerce solution, Zaelab integrated:

• Shopify as the core eCommerce platform, supporting both D2C and B2B operations.
• Portul to extend Shopify’s B2B capabilities with a purpose-built frontend for bulk ordering, account management, and self-service.
• Threekit for 3D product visualization, enabling customers to customize helmets and facemasks in real-time.

This integration stack empowered Certor to deliver a frictionless experience across customer types while simplifying backend processes and enabling growth.

With a fully integrated B2B and D2C commerce solution, Certor Sports has strengthened customer relationships, increased operational efficiency, and positioned itself for scalable digital growth. The combination of Portul’s B2B frontend and Threekit’s visualization technology ensures Certor remains a leader in sports equipment innovation and eCommerce excellence.