Success Stories
Learn how Zaelab helped an emission solutions provider modernize B2B sales, streamline pricing and quoting, and improve product recommendations with guided selling and CAD automation.
Company
A global emission solutions provider partnered with Zaelab to modernize its B2B sales operations. Known for engineering excellence and environmental innovation, the company supports clients across North America and Europe. Amid rapid expansion and a growing product portfolio, it needed to transform manual sales processes and deliver a more intelligent, seamless buying experience.
After multiple acquisitions, the manufacturer faced challenges in managing complex product data and scaling its tech stack. The company’s manual order process relied on spreadsheets and disconnected systems, making pricing and quoting inefficient. Sales teams struggled to guide customers to the right products based on specific use cases, leading to delays, errors, and missed opportunities for upsells and cross-sells.
The company needed an automated, guided selling solution to simplify the quoting process, improve product recommendations, and provide a seamless, efficient buying experience for its customers.
Zaelab deployed a Salesforce CPQ solution, integrating guided selling and CAD automation to modernize sales operations. The solution automated pricing, quoting, and product recommendations, reducing manual work and increasing speed-to-quote.
By leveraging Logik.ai and kBridge, Zaelab introduced 3D product visualization and an intelligent configuration system, allowing customers to see real-time renderings of their selections. This enhanced product accuracy, reduced errors, and streamlined order processing.
With a modernized quoting and sales process, the emission solutions provider can now quickly deliver customized solutions, improving both sales efficiency and customer satisfaction.
To enable automation and smarter selling, Zaelab integrated:
These technologies work together to reduce quoting errors, speed up configuration, and elevate the overall customer experience.
With a fully automated CPQ solution, the manufacturer has transformed its sales process, making it faster, more accurate, and more scalable. The improved efficiency and guided selling capabilities have strengthened the business’ market position, allowing the company to better serve its customers while driving sales growth.
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