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WHITEPAPERS

Your B2B Buyers Expect More. Your Tech Stack is Holding You Back.

B2B buyers have changed. Your sales model hasn’t. Legacy portals, disconnected systems, and manual processes are driving buyers away and costing you revenue. Meanwhile, forward-thinking manufacturers and distributors are modernizing—leveraging Shopify + Portul by Zaelab to deliver frictionless, digital-first experiences that keep buyers engaged and sales moving.

Evan Klein

Evan Klein

A Whitepaper's "Modernizing B2B Selling Experiences with Zaelab and Shopify" Cover

If you’re a technology leader at an enterprise manufacturer or distributor, you’re under pressure to:

  • Eliminate friction from the buying process
  • Unify systems and data across your tech stack
  • Accelerate time to value and reduce technology complexity
  • Prove ROI and drive adoption across your organization

This whitepaper gives you the roadmap to make it happen—fast.

Inside, You’ll Learn

Why traditional B2B sales models are failing—and how Shopify’s modern, unified commerce approach changes the game

The PACING framework for B2B success—a proven approach from Zaelab, the Shopify B2B expert, to simplify and accelerate digital transformation

How manufacturers and distributors are driving revenue growth with Shopify + Portul by Zaelab—a purpose-built, out-of-the-box B2B solution that modernizes selling without costly, custom development

The real cost of doing nothing—how clinging to legacy systems is quietly eroding your bottom line and killing sales efficiency

Why Download?

You’re responsible for driving technology decisions that impact revenue, efficiency, and customer experience. But B2B commerce has unique complexities—from contract pricing and workflows to ERP integrations and multi-stakeholder buying processes. Shopify + Zaelab are solving these challenges, and this guide shows you how.

  • See how enterprise manufacturers and distributors are succeeding with Shopify + Zaelab—without disrupting their existing operations
  • Get the blueprint to streamline B2B selling—faster, simpler, and built for real-world complexity
  • Make the business case for modernization—backed by hard numbers and real-world results