B2B commerce enters a new phase defined by connected workflows, intelligent data, and customer-led operations. In this report, Evan Klein outlines six key shifts shaping how enterprise organizations should modernize without disruption and build for scalable growth. Get a clear view of what’s changing, why it matters, and where leaders should focus next to simplify complexity, align systems, and accelerate value in 2026.
Get a pulse on the effectiveness of your B2B customer experience. Zaelab offers a complimentary benchmarking service to evaluate your B2B digital experience against direct and industry competitors.
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