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Webinar

Shopify Fireside Chat: Navigating Change to Drive Faster Time to Value

In this candid conversation, Shopify and Zaelab unpack how B2B organizations are simplifying complexity to deliver value faster. Hear directly from Shopify’s Solutions Engineering team on what’s changing in modern B2B selling and how manufacturers and distributors leverage unified commerce to move quicker, reduce friction, and drive measurable ROI.

If you're a technology leader at a B2B manufacturer or distributor, this fireside chat is built for you:

  • Learn the PACING Framework from Zaelab’s Modern Selling approach
  • Get a technical deep dive on Shopify’s B2B capabilities
  • See how Portul helps speed up your journey from tech investment to business impact

This isn’t just a conversation—it’s your playbook for modern B2B commerce.

Get Access to Key Insights

You're leading the technology decisions that shape revenue, efficiency, and customer experience. But B2B commerce comes with its own set of challenges—contract pricing, custom workflows, ERP integration, and complex buying processes. This whitepaper gives you the roadmap to make it happen—fast.

  • Eliminate friction from the buying process
  • Unify systems and data across your tech stack
  • Accelerate time to value and reduce technology complexity
  • Prove ROI and drive adoption across your organization