Enterprise B2B on Shopify, Without the Big Bang

The last replatform took a year. By launch, the priorities had changed, the budget had moved, and the business had yet to see a return.

There is a better place to start. Open one channel. Keep your ERP as the system of record. Prove the model, then expand when the numbers say go.

Aaron Brill of Zaelab and Dwayne Doshier of Shopify show how complex manufacturers and distributors are doing exactly that, and what it does to the way they get paid.

Who Should Attend

Join us if you and your team are running SAP or another ERP you have no plans to replace.

What You Will Learn

1. Open a channel your reps cannot reach
The plumber with two vans orders after the kids are in bed. Your reps are busy with your biggest accounts. A self-serve channel serves the buyers in between, and gives your reps their time back.

2. Keep your backend and connect it
Shopify up front, your ERP untouched behind it. See how SAP, NetSuite, Epicor, Acumatica, and JD Edwards stay the system of record while pricing, orders, and inventory sync in real time.

3. Build the foundation, then grow
Start with one business unit. Add quoting, configure, price, quote (CPQ), credit management, and order approvals as you need them. Collect payment when terms expire, so no one chases an invoice.

See It Working

You will see Fuse, which connects your ERP to Shopify and is managed from the Shopify admin. You will also see PortulGo, which brings quoting, credit limits, approvals, and company hierarchies into a native Shopify storefront.

Your Speakers

Skeptical that Shopify can handle your buying rules? Good. Both speakers want that conversation.