
Apr 28, 2026
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Apr 30, 2026
Speaking Session, April 29 · 2:00–2:30 PM
Navy Pier Chicago, IL

Presented by Jared Shaner, Zaelab · April 29 · 2:00–2:30 PM CT
Modern buyers don't follow linear funnels — they discover, evaluate, and purchase across channels, moments, and touchpoints. Jared breaks down how brands are simplifying commerce complexity by designing flexible, AI-enabled experiences that adapt to real buyer behavior, improving conversion, loyalty, and lifetime value across both consumer and business use cases.
Your VIP Moment at B2B Online
April 29 · 6:30 PM · STK Steakhouse at 9 W Kinzie St, Chicago, IL 60654
Wind down after day two with an intimate dinner at one of Chicago's most iconic steakhouses. Step away from the floor, grab a great steak, and spend the evening with a small group of commerce leaders and the Zaelab team.
Space is limited to 15 guests. Request your invitation today.
Presented by : Bigcommerce and Zealab

Zaelab helps leading B2B enterprises modernize digital commerce and deliver connected, intelligent experiences. Our team will be on-site throughout CommerceLive — ready to connect, exchange ideas, and discuss how you can drive growth through digital innovation.