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Apr 28, 2026

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Apr 30, 2026

Speaking Session, April 29 · 2:00–2:30 PM

Navy Pier Chicago, IL

CommerceLive Thumbnail with Panelists: Jared Shaner from Zaelab, Zoe Devine from Laser Clinics Australia, and Chris Baltusnik from Vitamix.

Beyond the Funnel: Design Commerce for How Buyers Actually Buy

Presented by Jared Shaner, Zaelab · April 29 · 2:00–2:30 PM CT

Modern buyers don't follow linear funnels — they discover, evaluate, and purchase across channels, moments, and touchpoints. Jared breaks down how brands are simplifying commerce complexity by designing flexible, AI-enabled experiences that adapt to real buyer behavior, improving conversion, loyalty, and lifetime value across both consumer and business use cases.

Your VIP Moment at B2B Online

Join the Private Event

April 29 · 6:30 PM · STK Steakhouse at 9 W Kinzie St, Chicago, IL 60654

Wind down after day two with an intimate dinner at one of Chicago's most iconic steakhouses. Step away from the floor, grab a great steak, and spend the evening with a small group of commerce leaders and the Zaelab team.

Space is limited to 15 guests. Request your invitation today.

Presented by : Bigcommerce and Zealab

STK Steakhouse Private Dinner Setting

Meet the Zaelab Team

Zaelab helps leading B2B enterprises modernize digital commerce and deliver connected, intelligent experiences. Our team will be on-site throughout CommerceLive — ready to connect, exchange ideas, and discuss how you can drive growth through digital innovation.

Meet Our CPQ Leaders

Jared Shaner

Jared Shaner

VP of Strategic Accounts

Trevor Kniffen

Trevor Kniffen

Lead Strategic Alliances Manager

Adam Menzies

Adam Menzies

COO

Nick Burkhardt

Nick Burkhardt

Account Executive

Lydia Woods

Lydia Woods

Senior Director, Talent Acquisition