This year’s focus highlights the growing need for connected, buyer-centered digital commerce. Zaelab works alongside manufacturers and distributors to address these challenges in practice. Here are the main themes to expect at the event:
Day One — Monday, May 4, 2026: Future of B2B Connected Customer Journeys
- 10:30 AM - Join a roundtable discussion with Zaelab for an open conversation about the most pressing B2B commerce challenges and how teams should approach them in 2026.
Day Two — Tuesday, May 5, 2026: Accelerating Growth with Scalable B2B Omnichannel Experiences
- 3:55 PM - Hear from Zaelab experts as they break down practical approaches to solving B2B complexity, drawn from real-world implementations.
Day Three — Wednesday, May 6, 2026: Designing the Future B2B Buyer Experience
