Autonomous Lead to Cash at PGA Headquarters

Stop Tracking. Start Acting.

Join us to learn how to accelerate Revenue with Autonomous CRM and Next-Gen CPQ Automation with ServiceNow.

Connect with top revenue leaders for an exclusive look at how AI and automation are eliminating manual handoffs, accelerating quoting, and ensuring perfect, real-time deal delivery.

We will dive deep into the front-office architecture required to scale complex global sales operations and tackle the big questions:

• AI Beyond the Hype: How to actually use ServiceNow AI to identify high-propensity deals and reduce administrative drag on your AEs
• Eliminating Friction: Modernizing CPQ workflows to protect your margins and accelerate deal velocity
• Unified Revenue Ops: Breaking the silos between Sales, IT, and Finance to create a single, frictionless customer journey

The ZAE-L.A.B. Experience: Master Your Alignment

Great performance—on the green or in the boardroom—requires perfect alignment.
To ensure you leave with more than just insights, every attendee will receive a professional L.A.B. Golf putter fitting.‍

(L.A.B. Golf putters and ServiceNow's CRM/CPQ are both considered the best in their fields because they use precision engineering to eliminate "torque"—the mechanical friction and misalignment that causes golfers to miss putts and revenue teams to lose deals.)

What's Included:

Executive Peer Exchange

Candid conversation with Sales and Ops leaders navigating the same scale challenges as you.

The AI Sales Roadmap

A first look at ServiceNow's latest front-office innovations.

A Custom L.A.B. Putter

Following your fitting, you'll receive a custom-recommended putter to take home.

The 19th Hole

Drinks and private driving range bays to unwind and network.

Request Your Seat

Attendance is strictly limited to 15 executive leaders to ensure high-quality peer interaction.

Agenda:

• ‍9:00 AM - 10:30 AM | Brunch & Learn at Ryder Cup Grille‍
• 10:30 AM - 12:30 PM | L.A.B. Putter Fittings: Science-backed alignment for your short game‍
• 12:30 PM | 19th Hole (Optional)
  

“ServiceNow is bringing the power of workflow orchestration to the front-office.”
“It’s a conviction bet on the future of front-office transformation.”
“Rather than adding AI as an afterthought, ServiceNow is embedding intelligent agents, predictive workflows, and automation into the fabric of both front- and back-office processes.”
“This is more than CPQ. It’s customer workflow transformation, and it’s the future of how modern manufacturers will win in the market.”
“Most CRMs are siloed from fulfillment, support, operations, and supply chain systems. ServiceNow has the architecture — and the enterprise footprint — to integrate them natively.”