Autonomous Lead to Cash at Cowboys Golf Club

Stop Tracking. Start Acting.

Join us to learn how to accelerate revenue with Autonomous CRM, Next-Gen CPQ Automation, Connected Marketing, AI-powered Billing and Monetization.

Connect with top Sales, Marketing, and Revenue leaders for an exclusive look at how AI and automation are connecting customer engagement, eliminating manual handoffs, accelerating quoting, automating billing and monetization, and driving growth across the customer lifecycle.

We’ll dive into the front-office architecture required to connect Sales, Marketing, Commerce, Billing, and tackle the big questions:

• Connected Customer Engagement: How to turn customer data into targeted, automated marketing and communications that nurture relationships and drive revenue.
• Eliminating Friction: Modernizing CPQ workflows to protect your margins and accelerate deal velocity
• Billing & Monetization: How to quickly launch and monetize subscription, consumption-based, and AI-based offerings while automating complex billing at scale.
• Unified Revenue Ops: Breaking the silos between Sales, Marketing, IT, and Finance to create a single, frictionless customer journey.

The ZAE-L.A.B. Experience: Master Your Alignment

Great performance—on the green or in the boardroom—requires perfect alignment.
To ensure you leave with more than just insights, every attendee will receive a professional L.A.B. Golf putter fitting.‍

(L.A.B. Golf putters and ServiceNow's CRM/CPQ are both considered the best in their fields because they use precision engineering to eliminate "torque"—the mechanical friction and misalignment that causes golfers to miss putts and revenue teams to lose deals.)

Request a Spot

What's Included:

Executive Peer Exchange

Candid conversation with Sales, Marketing, and Revenue leaders navigating the same growth and scale challenges as you.

The AI Sales Roadmap

A first look at the latest front-office innovations.

A Custom L.A.B. Putter

Following your fitting, you'll receive a custom-recommended putter to take home.

The 19th Hole

Join us for a round of mini-putt on the Dallas Cowboys-themed course.

Request Your Seat

Attendance is strictly limited to 15 executive leaders to ensure high-quality peer interaction.

Agenda:

• ‍9:00 AM - 10:30 AM | Brunch & Learn in the Champions Ballroom
• ‍10:30 PM - 12:30 PM | L.A.B. Putter Fittings: Science-backed alignment for your short game‍
• 12:30 PM | 19th Hole - Join us for a round of mini-putt on the Dallas Cowboys-themed course "The Huddle"