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Sep 24, 2026

‍9:00 AM - 12:00 PM ET

Markham, Ontario ‍Angus Glen Golf Club

Stop Tracking. Start Acting.

Join us to learn how to accelerate Revenue with Autonomous CRM and Next-Gen CPQ Automation with ServiceNow.

Connect with top revenue leaders for an exclusive look at how AI and automation are eliminating manual handoffs, accelerating quoting, and ensuring perfect, real-time deal delivery.

We will dive deep into the front-office architecture required to scale complex global sales operations and tackle the big questions:

  • AI Beyond the Hype: How to actually use ServiceNow AI to identify high-propensity deals and reduce administrative drag on your AEs
  • Eliminating Friction: Modernizing CPQ workflows to protect your margins and accelerate deal velocity
  • Unified Revenue Ops: Breaking the silos between Sales, IT, and Finance to create a single, frictionless customer journey
Peter Millar Store in Raleigh, NC and Green Field Image on top

The ZAE-L.A.B. Experience: Master Your Alignment

Great performance—on the green or in the boardroom—requires perfect alignment.
To ensure you leave with more than just insights, every attendee will receive a professional L.A.B. Golf putter fitting.‍

(L.A.B. Golf putters and ServiceNow's CRM/CPQ are both considered the best in their fields because they use precision engineering to eliminate "torque"—the mechanical friction and misalignment that causes golfers to miss putts and revenue teams to lose deals.)

‍Request a Spot

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What's Included:

Executive Peer Exchange

Candid conversation with Sales and Ops leaders navigating the same scale challenges as you.

The AI Sales Roadmap

A first look at ServiceNow's latest front-office innovations.

A Custom L.A.B. Putter

Following your fitting, you'll receive a custom-recommended putter to take home.

The 19th Hole

Join us inside for a beverage to wrap up the day.

Agenda:

  • ‍9:00 AM - 10:30 AM | Lunch & Learn in the Furyk Room
  • ‍10:30 PM - 12:00 PM | L.A.B. Putter Fittings: Science-backed alignment for your short game
  • ‍*Optional - Join us on the course, Tee times starting at 1:00 PM
Golf Event Lunch & Learn