Autonomous Field Service Operations at Memorial Park Houston

Join an exclusive group of CRM, Field Operations, and Technology leaders to see how ServiceNow® Field Service Management eliminates scheduling overhead, manual handoffs, and reactive firefighting that cost your techs time and your business money.
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PLUS - every attendee receives a custom-fitted L.A.B. Putter. Because precision alignment wins on the green and in the field.

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June 24, 2026
11:00 AM - 2:00 PM CT

Houston, TX
Memorial Park - Home of the Texas Children's Houston Open

Receive a custom-fitted L.A.B. Putter for perfect alignment

An exclusive event hosted by ServiceNow & Zaelab for 15 executive leaders

Get Your Techs in the Field.
Not Stuck in a Dispatch Queue.

Join us for an exclusive look at how AI and automation are transforming field service operations — from first call to field resolution

AI-Powered Dispatching: Match every work order to the right tech with AI before the job even hits the queue.
Connected Front-to-Back: Connect service, work orders, parts, and billing to eliminate delays and move revenue faster.
Real Outcomes: See how manufacturers are improving first-time fix rates, cutting unnecessary truck rolls, and reclaiming technician time lost to scheduling overhead.

Peter Millar Store in Raleigh, NC and Green Field Image on top

The ZAE-L.A.B. Experience: Master Your Alignment

Great performance—on the green or in the boardroom—requires perfect alignment.
To ensure you leave with more than talking points, every attendee will receive a new L.A.B. putter, custom-fitted to you by a L.A.B professional.

L.A.B. putters eliminate mechanical torque — the friction that makes you miss. ServiceNow FSM eliminates operational torque — the friction that makes your techs miss SLAs. Both use precision engineering to get perfectly aligned.

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What's Included:

Executive Peer Exchange

Candid conversation with Field Service and Operations leaders tackling dispatch complexity, technician productivity, and service margin challenges.

The FSM Innovation Roadmap

A look at ServiceNow’s latest Field Service Management capabilities - AI scheduling, mobile workforce tools, and connected work order automation.

A Custom L.A.B. Putter

Following your fitting, you'll receive a custom-recommended putter. Because the best field ops - and the best short game - start with perfect alignment.

The 19th Hole

Drinks and conversation. Unwind, swap war stories from the field, and build the relationships that close deals.

Request Your Seat

Attendance is strictly limited to 15 executive leaders to ensure high-quality peer interaction.

Agenda:

11:00 AM | Arrival & Executive Networking
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11:15 AM | Strategy Session: AI-Powered Sales & FSM for Global Scale
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12:00 PM | Lunch at Beck’s Prime
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12:30 PM | L.A.B. Putter Fittings: Science-backed alignment for your short game.

2:00 PM | 19th Hole — Drinks & Conversation

“ServiceNow is bringing the power of workflow orchestration to the front-office.”

“It’s a conviction bet on the future of front-office transformation.”

“Rather than adding AI as an afterthought, ServiceNow is embedding intelligent agents, predictive workflows, and automation into the fabric of both front- and back-office processes.”

“This is more than FSM. It’s customer workflow transformation, and it’s the future of how modern manufacturers will win in the market.”

“Most CRMs are siloed from fulfillment, support, operations, and supply chain systems. ServiceNow has the architecture — and the enterprise footprint — to integrate them natively.”