We’re excited to announce a new partnership between Tenon Marketing Automation and Zaelab, a leading digital consultancy helping complex enterprises modernize customer experience and revenue operations.
Together, Tenon and Zaelab help organizations build a unified front office in ServiceNow, bringing marketing, sales, and service into a single system. This partnership empowers enterprises to replace fragmented systems with connected experiences that drive faster growth, stronger collaboration, and more revenue across the business.
Why Tenon and Zaelab
Connecting Customer Experience to Revenue: Zaelab helps enterprises modernize the way customers buy, engage, and expand. As a leading ServiceNow partner focused on customer experience and revenue operations, Zaelab brings together commerce, sales, service, and operations into one connected operating model aligned with the customer lifecycle. Combined with Tenon’s native marketing automation capabilities, organizations can create a seamless customer journey from first touch through long-term growth.
“Together, Tenon and Zaelab are bringing marketing into the core of the customer experience on ServiceNow. When marketing, sales, and service operate as one system, every interaction becomes an opportunity to drive revenue and improve how the business performs across the lifecycle.” - Alex Bell, Chief Commercial Officer, Zaelab
Unified Revenue Operations on ServiceNow: Built on the ServiceNow AI Platform, Tenon Marketing Automation connects marketing directly into the broader CRM ecosystem, giving teams shared data across marketing, sales, and service. Zaelab extends this value by helping enterprises align systems, data, and workflows across revenue operations.
Stronger Visibility Across the Customer Journey: Tenon empowers marketers with real-time engagement data across email, SMS, and campaign activity. Zaelab connects those insights to pipeline, lifecycle performance, and revenue outcomes. The result is better visibility, stronger collaboration, and more informed decisions across the enterprise.
“Marketing is most powerful when it is connected to the broader customer experience. This partnership helps organizations unify customer engagement and revenue operations so every touchpoint works together to support growth.” Ben Person, CEO of Tenon.
What This Means for You
Create Connected Customer Experiences: Replace disconnected tools and siloed workflows with a more unified approach to marketing, commerce, sales, and service. Together, Tenon and Zaelab help every customer touchpoint operate as one unified front-office experience.
Accelerate Time to Value: By combining Tenon’s marketing automation capabilities with Zaelab’s ServiceNow expertise, organizations can move faster from strategy to execution. Teams gain the ability to launch campaigns, improve workflows, and drive measurable business results with greater speed and efficiency.
Increase Collaboration Across Teams: Marketing does not operate in isolation. This partnership helps organizations connect marketing, sales, customer success, service, and operations around shared goals and shared customer data. With everyone working from the same platform, teams can improve coordination and deliver better outcomes together.
Drive Revenue Growth with Simpler Operations: By unifying revenue operations and customer engagement on ServiceNow, organizations can reduce complexity, eliminate redundant systems, and focus more energy on driving growth. The result is a simpler operating model that supports stronger customer experiences and increased revenue.
Marketing Brilliance, Connected to Revenue
This partnership between Tenon and Zaelab represents an exciting step forward for organizations looking to modernize customer experience and revenue operations on ServiceNow.
Together, Tenon and Zaelab are redefining what is possible when marketing, customer experience, and revenue operations work as one connected ecosystem. By helping enterprises align every customer touchpoint on ServiceNow, this partnership enables organizations to create stronger relationships, operate more efficiently, and accelerate growth with confidence.
Contact us to learn more about this partnership and how Tenon and Zaelab can support your marketing strategy and CRM goals.
